Keynote

Dr. Hannah Fry

Associate Professor

Centre for Advanced Spatial Analysis at UCL

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Keynote

Dr. Hannah Fry

Position: Associate Professor

Company: Centre for Advanced Spatial Analysis at UCL

Bio:

Dr. Hannah Fry is an Associate Professor in the Mathematics of Cities at the Centre for Advanced Spatial Analysis at UCL, where she studies patterns in human behaviour. Her research applies to a wide range of social problems and questions, from shopping and transport to urban crime, riots and terrorism.

Her critically acclaimed BBC documentaries include Horizon: Diagnosis on Demand? The Computer Will See You Now, Britain’s Greatest Invention, City in the Sky (BBC Two), Magic Numbers: Hannah Fry’s Mysterious World of Maths, The Joy of Winning, The Joy of Data, Contagion! The BBC Four Pandemic and Calculating Ada (BBC Four). She also co-presents The Curious Case of Rutherford and Fry (BBC Radio 4) and The Maths of Life with Lauren Laverne (BBC Radio 6).

Hannah is the author of Hello World, The Indisputable Existence of Santa Clause: The Mathematics of Christmas and The Mathematics of Love: Patterns, Proofs, and the Search for the Ultimate Equation. 

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Day 1: How to be human in the age of the machine

Keynote

11:00am

In this talk, Hannah takes you on a tour the intriguing insights we're uncovered by looking at ourselves through the eyes of data. For good or for bad, she'll show you how a mathematical view of what it means to be human is already shaping the way we design our society.

Keynote

James McCormick

Principal Analyst serving Consumer Insights Professionals

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Keynote

James McCormick

Position: Principal Analyst serving Consumer Insights Professionals

Twitter:

Bio:

James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.

His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.

Previous Work Experience
Prior to joining Forrester, James held a number of leadership posts running consulting teams that delivered marketing, eCommerce, location intelligence, and performance management solutions and services.

Education
James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Sc. (honors) in geographic information systems (GIS).

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Day 1: Deliver Customer Obsession With Digital Intelligence

Keynote

11:30am

Customer obsession has emerged as the way to get the competitive edge, but building a structure that scales is where many fall down. Enter digital intelligence.

Keynote

Marcus Collins

Chief Consumer Connections Officer

Doner

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Keynote

Marcus Collins

Position: Chief Consumer Connections Officer

Company: Doner

Bio:
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age’s 40 Under 40 (2016) and Crain’s Business Detroit’s 40 Under 40 (2016). Previously, he led the Social Engagement practice across Steve Stoute’s New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of ‘social’. His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.
 
Prior to joining Translation, Marcus led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and ran digital strategy for Beyoncé.
Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He is a faculty member at the Ross School of Business, University of Michigan, as a Teaching Excellence Award Winning and Golden Apple Award nominated lecturer of marketing. He teaches around the globe and speaks across stages far and wide, from Cannes Lions International Festival for Creativity to C2 Montreal, SXSW, TEDx, and Talks at Google.
 
Marcus is pursuing his doctorate at Temple University and holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.
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Day 1: The curious case of cultural consumption

Keynote

04:45pm

Exploring the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world.

Giles Palmer

CEO

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Giles Palmer

Position: CEO

Twitter:

Bio:

Giles Palmer is the founder and CEO of Brandwatch, a leading social intelligence firm. He started Brandwatch after leaving BSkyB in late 2005. Since its launch in August 2007, Brandwatch has grown to become one of the world’s leading social listening and analytics tech companies, empowering some of the world’s biggest brands and agencies across the globe.

His goal for the company is to help organizations find and understand actionable insights from social data and share the right insights with the right people throughout the enterprise.

Giles regularly speaks at social media conferences and serves on the Industrial Advisory Board for Sussex University as well as the Social Media Committee for the Chartered Institute of Public Relations.

He is based in Brighton, UK.

McVal Osborne

Head of Data & Insights

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McVal Osborne

Position: Head of Data & Insights

Bio:

McVal Osborne is the head of data and insights at Social Chain. After graduating from University of California, he moved to Washington D.C. to work for a political research and consulting firm, running focus groups which were televised across the US. From there, it was on to New York City and ORC International where he carried out market research for major accounts including MTV, Walmart, Kraft, AOL and Bacardi. McVal was then transferred to London to lead his own strategy and research division within ORC International. 

In January 2019, McVal moved to Manchester to join Social Chain. McVal heads up a team of three working to establish Social Chain’s research department. Smart use of data is crucial to inform a social media strategy. McVal’s job is to find clients’ weak points and provide them with the knowledge to strengthen their output, increasing effectiveness in marketing, product development and customer service.

When asked why he’s bringing a focus on big data to Social Chain, McVal says: “Gaining social-first insights has become integral to the decisions that we make and the actions that we take. The data captured through social media is forever changing how brands operate, both online and offline. Brands want to understand buying behaviour, customer motivations and consumer perception in their target demographic, which means they need access to the right data, quickly.”

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Day 1: Green is the New Black

Case Study

02:15pm

What brands need to understand about changing consumer expectations around sustainability and purpose

Tim Brown

Marketing Insights Manager

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Tim Brown

Position: Marketing Insights Manager

Bio:

Tim Brown is a Marketing Insights Manager at PACIFIC as well as a full-time father and husband. When he is not discovering actionable nuggets of data, developing campaigns for our clients, and supporting a team of strategists, he’s daydreaming about replacing MCA and touring with the Beastie Boys. On the weekends, you can find him acting outdoorsy while camping with his family or shagging flyballs in the outfield for his over-35 baseball team.

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Day 1: Digital Brand Health Report

Case Study

01:45pm

Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space.

Lara Perez

Senior Research Analyst

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Alexandra Wood

Senior Research Analyst

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Lena Höck

Senior Research Analyst

Brandwatch

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Lena Höck

Position: Senior Research Analyst

Company: Brandwatch

Bio:

Lena Höck is a Senior Research Analyst at Brandwatch, where she specialises in longer-term, deep analysis research projects. She enjoys developing innovative ways to analyse and visualise data and to guide clients’ business decisions. She works across multiple industries and advises companies on marketing strategies, product development, customer relations and anything in between.

Before joining Brandwatch, Lena worked as a research economist at Australia’s central bank and taught at three Australian universities. She also worked as a sales representative for a Dutch education startup and founded her own business, an escape room in Sydney, which is still flourishing.

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Day 1: Green is the New Black

Case Study

02:15pm

What brands need to understand about changing consumer expectations around sustainability and purpose

Richard Owen

Chief Transformation Officer

Hall & Partners

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Richard Owen

Position: Chief Transformation Officer

Company: Hall & Partners

Bio:

Richard’s 25 year career has been founded on a thirst for change and the reinvention of methodologies and practices to try and keep MR relevant and future focused. His early days in the UK at Milward Brown and in the US with Hall & Partners were focused on helping take research online and he used that to great effect when starting H&P’s Chicago office in 2001 and growing it to an $8MM operation inside 7 years. A global innovation role followed in London, before he set up his own mobile app platform (CrowdLab) in 2010 before mobile was fashionable. He sold the platform back to H&P in 2015 and launched a new in-the-moment division (Tempo) focused on experiential insight. More recently he has taken on the role of Chief Transformation Officer at H&P with a focus on every kind of new technology and data stream to help reengineer what MR is in this connected and chaotic world.

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Day 1: Panel: Rethinking market research in the digital world

12:30pm

The speed and agility of today’s markets are a major concern for brands. New challenges and opportunities for disruption emerge at a pace that was unimaginable even 10 years ago. How can brands practically navigate the complexities of the digital era? Find out in this session.

Michael Maybury

Senior Data & Analytics Manager

H+K Strategies

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Michael Maybury

Position: Senior Data & Analytics Manager

Company: H+K Strategies

Bio:

Michael is the Senior Data & Analytics Manager for the Financial and Professional services team, specialising in media monitoring and measurement. Michael was worked in the media insights sector for over 8 years, with a focus on both financial services and technology.

Michael has built and managed global media evaluation programs for businesses including Microsoft, BlackRock and Activision, with insights being fed into C-Suite discussions. More recently he managed a team of up to 40 media analysts and was accountable for the insights and performance of over 50 clients in both the UK and US.

Michael has a passion for bringing actionable insights in a succinct form to inform communications strategy in a holistic way. From audience mapping and targeting, to white space topic analysis and reputation management, Michael provides smart recommendations considering the data, the industry context and communication activities.

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Day 1: Panel: Rethinking market research in the digital world

12:30pm

The speed and agility of today’s markets are a major concern for brands. New challenges and opportunities for disruption emerge at a pace that was unimaginable even 10 years ago. How can brands practically navigate the complexities of the digital era? Find out in this session.

Marcelli D’Andrea

Social Media Analyst

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Marcelli D’Andrea

Position: Social Media Analyst

Bio:

Marcelli D’Andrea is a social media analyst that thinks about data with a creative mind.

Originally from Brazil, Marcelli’s journey to London is as unique and diverse as she is. After graduating in Journalism and Social Communication, Marcelli’s career started as a journalist, writing articles on music, sport, fashion and entertainment. Her talent as a footballer then brought her to Milan, where she played for the third division football team Sesto San Giovanni.

Having finally settled in London in 2009, Marcelli produced and directed two short documentaries, one of which was selected for 10 film festivals around the world and won awards in Hollywood and Minsk for Independent Documentary and People’s Choice Award.

During this time, Marcelli was responsible for promoting her projects and analysing data for the film industry which ignited a passion for social media. As a Social Media Analyst at News UK, Marcelli is able to combine her passion for journalism and social media.

“We are living the best moment for social listening, especially when you analyse the news. There is so much to explore in data that it is fascinating the projects you can work on.” 

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Day 1: Social Insights and the Impact of Sport Sponsorship at The Sun & The Sunday Times

Case Study

03:45pm

The importance of social data as part of a digital first approach, across two different publications.

Oliver O’Conor

Social Analyst

The Times and News UK

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Diana Helander

Head of Marketing, Data and Enterprise Solutions

Twitter

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Diana Helander

Position: Head of Marketing, Data and Enterprise Solutions

Company: Twitter

Bio:

Diana Helander currently leads marketing for Twitter’s Data & Enterprise Solutions team, which works with developers and enterprise solution providers. Twitter APIs support a wide array of third party solutions that help businesses and researchers tap into the vibrant, public conversation on Twitter.

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Day 1: Panel: Rethinking market research in the digital world

12:30pm

The speed and agility of today’s markets are a major concern for brands. New challenges and opportunities for disruption emerge at a pace that was unimaginable even 10 years ago. How can brands practically navigate the complexities of the digital era? Find out in this session.

Rob Key

Founder and CEO

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Rob Key

Position: Founder and CEO

Bio:

Rob is founder & CEO of Converseon, the AI-powered consumer intelligence technology and consulting firm that generates breakthrough predictive insight from unstructured social and VoC data.

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Day 1: Converseon & Uber Case Study

Case Study

02:45pm

Derek Lumb

Global Social Media Lead

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Bianca Sauceda

Media Intelligence Analyst

Uber

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Bianca Sauceda

Position: Media Intelligence Analyst

Company: Uber

Bio:
Bianca Sauceda is a Senior Media Intelligence Analyst on the Global Market Consumer Research team at Uber. Over the past year, she has worked closely with Converseon to launch a global media intelligence program tracking consumer perceptions across various online social and digital channels in multiple countries.
Bianca is originally from Dallas, Texas and is a graduate from The University of Texas at Austin with a degree in Advertising. Before joining Uber, she spent over two years in Los Angeles as an Influencer Marketing Analyst at PMK•BNC, a strategic communications firm that specializes in popular culture and entertainment. Prior to that, she spearheaded Search Engine Optimization campaigns for multiple Fortune 500 companies at iProspect in New York. She has worked with a diverse list of agency clients in tech, luxury, retail, and hospitality.
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Day 1: Converseon & Uber Case Study

Case Study

02:45pm

Mariline Alsuar-dean

Next Research Methods Lead

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Mariline Alsuar-dean

Position: Next Research Methods Lead

Bio:

In 2016, Mariline started her journey at RB as a Global Insights Manager for Dettol (a £1.1bn brand) before moving into a global role. Mariline has transformed RB Health’s approach to consumer research by focusing on customer centricity. Her focus is on leveraging new technologies and methodologies that go beyond what people say they think or feel, to truly understand their core motivations. She devised and rolled out a new consumer closeness program that enabled the global team to complete 700 consumers interviews remotely in over 20 countries using Discuss.io. As well as launching the global social listening programme with Brandwatch to understand what consumers really think and feel about our brands. 

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Day 1: Fireside chat with RB Health: On the path to Social Intelligence

Case Study

12:00pm

Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space.

Barbara Aversano

Global Senior Social Intelligence Manager

RB Health

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Barbara Aversano

Position: Global Senior Social Intelligence Manager

Company: RB Health

Bio:

Barbara has forged a career working at the forefront of digital consumer insights working with brands and agencies to truly understand what customers are saying from unstructured conversation online. Starting as an Analyst, Barbara has worked across a variety of industries including: automotive, FMCG, beauty, fashion, telco and electronics. Barbara spent >4 years at Barilla, an Italian multinational food company, and launched a global programme which included a Listening Room at the service of all brands, markets and departments from crisis comms to R&D. In this role, she inspired events, campaigns and guided the design of new products. Barbara has joined RB Health to continue the expansion of Brandwatch insights-to-action, globally.

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Day 1: Fireside chat with RB Health: On the path to Social Intelligence

Case Study

12:00pm

Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space.

Taylor Dickson

Architect, Professional Services

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Taylor Dickson

Position: Architect, Professional Services