Day 1

12 Nov

Start
End

 

 

07:30am

Check in and breakfast

Grab your badge and a bite to eat.

09:00am

Keynote

Welcome

09:15am

Product Roadmap

Focused on our continued promise to innovate and integrate, you’ll hear from key product leaders, including CPO Bex Carson, about what to expect in the next few months.

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Product Roadmap

Day 1 | 09:15am

Focused on our continued promise to innovate and integrate, you’ll hear from key product leaders, including CPO Bex Carson, about what to expect in the next few months, our views on the industry today and where it’s headed, and the innovations we’re applying to the products.

Featuring

Bex Carson

Chief Product Officer

Brandwatch

10:30am

Break

11:15am

Keynote

How to be human in the age of the machine

Featuring

Dr. Hannah Fry

Associate Professor

Centre for Advanced Spatial Analysis at UCL

In this talk, Hannah takes you on a tour the intriguing insights we're uncovered by looking at ourselves through the eyes of data. For good or for bad, she'll show you how a mathematical view of what means to be human is already shaping the way we design our society.

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Keynote: How to be human in the age of the machine

Day 1 | 11:15am

We all like to think of ourselves as strong, independent and single-minded individuals. But despite our illusion of free will, despite the seemingly random sets of circumstances that bring about our decisions, our behaviour as humans is surprisingly easy to predict.

But what about if we go beyond the superficial, past correlations and pattern recognition and get right into the heart of who we are as humans. Are there stories hidden in our data that will surprise us? How can they be used against us? And can we use what we learn about ourselves to make the world better?

In this talk, Hannah takes you on a tour the intriguing insights we’re uncovered by looking at ourselves through the eyes of data. For good or for bad, she’ll show you how a mathematical view of what means to be human is already shaping the way we design our society.

Categories
Keynote
Featuring

Dr. Hannah Fry

Associate Professor

Centre for Advanced Spatial Analysis at UCL

11:45am

Keynote

Decoding Consumer Behavior

Featuring

James McCormick

Principal Analyst serving Consumer Insights Professionals

Forrester

What are consumers doing – and expecting – today, and why? How are the latest consumer patterns shifting market momentum? And how do we make sense of ever-evolving consumers when age-old guideposts break down?

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Keynote: Decoding Consumer Behavior

Day 1 | 11:45am

For decades marketers have sought to understand human beings through theoretical structures that codify behaviors and attitudes: rational vs. emotional, early adopter vs. tech laggard, system 1 vs. system 2. But consumers have evolved to a point where traditional frameworks no longer hold up. Rather than fit into the specific categories marketers often use for strategic and tactical purposes, consumers appear to ebb and flow across various “types” according to contextual needs and desires. What are consumers doing – and expecting – today, and why? How are the latest consumer patterns shifting market momentum? And how do we make sense of ever-evolving consumers when age-old guideposts break down?

Categories
Keynote
Featuring

James McCormick

Principal Analyst serving Consumer Insights Professionals

Forrester

12:15pm

The curious case of cultural consumption

Exploring the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world.

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The curious case of cultural consumption

Day 1 | 12:15pm

Since its modern conception, marketing and advertising have relied on creativity as a catalyst for commerce. We use copy and images to evoke desired behaviors from a target populous in hopes that it will impact the brand’s bottom line. While the convergence of the two – creativity and commerce 0 is considered the hallmark of ‘good marketing communications’ (sought after by ad agencies and brand managers alike), there is an unspoken factor which frames its relevance and significance. That factor is ‘culture’ and this talk ventures to explore the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world, using social data to discover what lies beneath. 

Featuring

Marcus Collins

Chief Consumer Connections Officer

Doner

12:45pm

Rethinking market research in the digital world

The speed and agility of today’s markets are a major concern for brands. New challenges and opportunities for disruption emerge at a pace that was unimaginable even 10 years ago. How can brands practically navigate the complexities of the digital era? Find out in this session.

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Rethinking market research in the digital world

Day 1 | 12:45pm

The speed and agility of today’s markets are a major concern for brands. New challenges and opportunities for disruption emerge at a pace that was unimaginable even 10 years ago.

For the market researcher, this level of speed and accuracy opens the doors to new types of exploratory research that were previously unavailable. And by combining market research and social intelligence, researchers will have access to deeper, more nuanced insights about their consumers, products, and marketplace.

How can brands practically navigate the complexities of the digital era? Find out in this session, featuring Qriously CEO, Chris Kahler.

01:15pm

Lunch

02:00pm

Customer Case Studies

Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space.

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Customer Case Studies

Day 1 | 02:00pm

Some of the world’s biggest agencies and brands use Brandwatch. Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space, followed by hands-on how tos.

02:30pm

Customer Case Studies

Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space.

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Customer Case Studies

Day 1 | 02:30pm

Some of the world’s biggest agencies and brands use Brandwatch. Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space, followed by hands-on how tos.

03:00pm

Break

03:30pm

Customer Case Studies

Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space.

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More

Customer Case Studies

Day 1 | 03:30pm

Some of the world’s biggest agencies and brands use Brandwatch. Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space, followed by hands-on how tos.

04:00pm

Customer Case Studies

Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space.

More
More

Customer Case Studies

Day 1 | 04:00pm

Some of the world’s biggest agencies and brands use Brandwatch. Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space, followed by hands-on how tos.

04:30pm

Closing & Happy Hour

Join us for final thoughts and then open bar!