Day 1

12 Nov

Start
End

 

 

07:30am

Check in and breakfast

Grab your badge and a bite to eat.

09:00am

Keynote

Welcome

09:15am

Product Roadmap

Focused on our continued promise to innovate and integrate, you’ll hear from key product leaders, including CPO Bex Carson, about what to expect in the next few months.

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Product Roadmap

Day 1 | 09:15am - 10:30am | Main Stage

Focused on our continued promise to innovate and integrate, you’ll hear from key product leaders, including CPO Bex Carson, about what to expect in the next few months, our views on the industry today and where it’s headed, and the innovations we’re applying to the products.

Additionally, there will be a 15 minute live demo of Qriously given by Co-Founder and CEO, Chris Kahler.

Featuring

Bex Carson

Chief Product Officer

Brandwatch

10:30am

Break

11:00am

Keynote

How to be human in the age of the machine

Featuring

Dr. Hannah Fry

Associate Professor

Centre for Advanced Spatial Analysis at UCL

In this talk, Hannah takes you on a tour the intriguing insights we're uncovered by looking at ourselves through the eyes of data. For good or for bad, she'll show you how a mathematical view of what it means to be human is already shaping the way we design our society.

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Keynote: How to be human in the age of the machine

Day 1 | 11:00am | Main Stage

We all like to think of ourselves as strong, independent and single-minded individuals. But despite our illusion of free will, despite the seemingly random sets of circumstances that bring about our decisions, our behaviour as humans is surprisingly easy to predict.

But what about if we go beyond the superficial, past correlations and pattern recognition and get right into the heart of who we are as humans. Are there stories hidden in our data that will surprise us? How can they be used against us? And can we use what we learn about ourselves to make the world better?

In this talk, Hannah takes you on a tour the intriguing insights we’re uncovered by looking at ourselves through the eyes of data. For good or for bad, she’ll show you how a mathematical view of what means to be human is already shaping the way we design our society.

Categories
Keynote
Featuring

Dr. Hannah Fry

Associate Professor

Centre for Advanced Spatial Analysis at UCL

11:30am

Keynote

Deliver Customer Obsession With Digital Intelligence

Featuring

James McCormick

Principal Analyst serving Consumer Insights Professionals

Forrester

Customer obsession has emerged as the way to get the competitive edge, but building a structure that scales is where many fall down. Enter digital intelligence.

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Keynote: Deliver Customer Obsession With Digital Intelligence

Day 1 | 11:30am | Main Stage

Customer obsession has emerged as the way to get the competitive edge, but building a structure that scales is where many fall down.
Enter digital consumer intelligence.
The companies of the future will coordinate multiple digital data, analytics, and optimization practices and technologies to drive customer obsession throughout the organization.

During his talk guest speaker James McCormick, Forrester Principal Analyst will:
– Provide the context and trends leading to this highly evolved digitally intelligent competitor
– Review what digitally intelligent businesses do differently to achieve customer obsession
– Discuss what you can do today to boost your firm’s digital intelligence

Categories
Keynote
Featuring

James McCormick

Principal Analyst serving Consumer Insights Professionals

Forrester

Case Studies

12:00pm

Case Study Case Studies

Fireside chat with RB Health: On the path to Social Intelligence

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Fireside chat with RB Health: On the path to Social Intelligence

Day 1 | 12:00pm | Main Stage

Some of the world’s biggest agencies and brands use Brandwatch. Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space, followed by hands-on how tos.

In just 10 months, RB Health had rolled out an ambitious global social insights programme in 16 countries across 29 sectors and 10 brands which include Dettol, Durex and Nurofen. From a competitive selection process only 15 months ago, to delivering measurable business value and large scale expansion. Amy Harris, Brand Consultant at Brandwatch will interview Mariline Alsuar-Dean and Barbara Aversano, new to RB but a Brandwatch customer at Barilla for 4 years, to learn what worked, what didn’t and what’s next.

Categories
Case Study
Featuring

Mariline Alsuar-dean

Next Research Methods Lead

RB Health

Barbara Aversano

Global Senior Social Intelligence Manager

RB Health

12:30pm

Panel: Rethinking market research in the digital world

The speed and agility of today’s markets are a major concern for brands. New challenges and opportunities for disruption emerge at a pace that was unimaginable even 10 years ago. How can brands practically navigate the complexities of the digital era? Find out in this session.

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Panel: Rethinking market research in the digital world

Day 1 | 12:30pm | Main Stage

The speed and agility of today’s markets are a major concern for brands. New challenges and opportunities for disruption emerge at a pace that was unimaginable even 10 years ago.

For the market researcher, this level of speed and accuracy opens the doors to new types of exploratory research that were previously unavailable. And by combining market research and social intelligence, researchers will have access to deeper, more nuanced insights about their consumers, products, and marketplace.

How can brands practically navigate the complexities of the digital era? Find out in this session, featuring Qriously CEO, Chris Kahler.

Featuring

Vic Miller

VP Global Communications

Brandwatch

Michael Maybury

Senior Data & Analytics Manager

H+K Strategies

Richard Owen

Chief Transformation Officer

Hall & Partners

Jennifer Rice

Director of Customer Strategy and Analytics

The Body Shop

Diana Helander

Head of Marketing, Data and Enterprise Solutions

Twitter

01:00pm

Lunch

Case Studies

01:45pm

Case Study Case Studies

Digital Brand Health Report

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Digital Brand Health Report

Day 1 | 01:45pm | Main Stage

Some of the world’s biggest agencies and brands use Brandwatch. Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space, followed by hands-on how tos.

Using social listening at its core, we create new metrics and layer them with SEO data to provide a holistic snapshot of a brand’s status as it relates to its competition, conversational averages, and even its own historical performance.

Categories
Case Study
Featuring

Tim Brown

Marketing Insights Manager

Pacific

Workshops

01:45pm

Workshop Workshops

Qriously Product Deep Dive

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Qriously Product Deep Dive

Day 1 | 01:45pm | Breakout Stage

Qriously joined Brandwatch in March 2019, bringing the fastest, most accurate research available. Together, we will bridge the gap between market research and social intelligence to deliver deeper and broader insights about consumers, products, and the marketplace. Join Qriously Co-Founder and CEO, Chris Kahler, for a deep dive on Qriously to discover the infinite possibilities the product has to offer.

Categories
Workshop
Featuring

Christopher Kahler

Co-Founder and CEO

Qriously

02:15pm

Case Study Case Studies

Green is the New Black

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Green is the New Black

Day 1 | 02:15pm | Main Stage

Never before has popular opinion on social media mattered more. With an ever-growing number of consumers sharing their views and seeking recommendations online, brands have to listen and learn to stay on top of trends affecting their business. However, noise on social media is also ever-growing, and doing something to help your brand stand out is vital. To draw attention to your brand, you must understand what really matters to your consumers.

McVal Osborne, Head of Data & Insights at Social Chain, and Lena Höck, Senior Research Analyst at Brandwatch, will talk about their experience in identifying and analysing social media mega-trends that matter most to consumers on social. Particularly focusing on the topic of sustainability, they will shed light on business strategy and consumer opinion within different markets and demographic groups. This presentation will give brands a direct line into how consumers think, how companies are shaping popular opinion, and how to future-proof products and advertising to align with long-term consumer trends. 

Categories
Case Study
Featuring

McVal Osborne

Head of Data & Insights

Social Chain

Lena Höck

Senior Research Analyst

Brandwatch

02:15pm

Workshop Workshops

Knowing Your Audience

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Knowing Your Audience

Day 1 | 02:15pm | Breakout Stage

Join this Masterclass to get a step-by-step lesson on creating consumer panels using social media data. Learn how to uncover the needs of your target audiences so that you can gain business advantage through product development, improved marketing strategy, the right brand partnerships, and much, much more.

Categories
Workshop
Featuring

Alexandra Wood

Senior Research Analyst

Brandwatch

Lara Perez

Senior Research Analyst

Brandwatch

02:45pm

Workshop Workshops

Buzzsumo Live Product Tour

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Buzzsumo Live Product Tour

Day 1 | 02:45pm | Breakout Stage

Join Chris McCormick, Head of Marketing at Buzzsumo, as he demonstrates how the Buzzsumo and Brandwatch content intelligence suite can help you identify topics your audience cares about and create content that will resonate with them.

Categories
Workshop
Featuring

Chris McCormick

Head of Marketing

Buzzsumo

02:45pm

Case Study Case Studies

Converseon & Uber Case Study

03:15pm

Break

Case Studies

03:45pm

Case Study Case Studies

Social Insights and the Impact of Sport Sponsorship at The Sun & The Sunday Times

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Social Insights and the Impact of Sport Sponsorship at The Sun & The Sunday Times

Day 1 | 03:45pm | Main Stage

Some of the world’s biggest agencies and brands use Brandwatch. Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space, followed by hands-on how tos.

In this session, Marcelli D’Andrea, Social Media Analyst at the Sun and Oliver O’Conor, Social Media Analyst at The Times will take us through their partnership at NewsCorp but also how 2 different publications have different degrees of priorities when it comes to analysing data and the use cases they each focus on around sport in the news. While brand health and how to anticipate what will be talked about for one of them, campaign effectiveness is the key insights that would be targeted for the other. Join their session to understand how consumer insights helps them joining the dots and be ahead of the curve to publish what matters to their respective audience!

Categories
Case Study
Featuring

Marcelli D’Andrea

Social Media Analyst

The Sun and News UK

Oliver O’Conor

Social Analyst

The Times and News UK

Workshops

03:45pm

Workshop Workshops

Custom Classifiers

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Custom Classifiers

Day 1 | 03:45pm | Breakout Stage

In this session, you’ll learn what are Customer Classifiers (previously Brightview) , how and when to use them, and the tips and tricks of making the best use of those around 3 use cases (beginner, intermediate and advanced).
 
Categories
Workshop
Featuring

Taylor Dickson

Architect, Professional Services

Brandwatch

04:15pm

Case Study Case Studies

E.ON: Customer Case Study

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E.ON: Customer Case Study

Day 1 | 04:15pm | Main Stage

Some of the world’s biggest agencies and brands use Brandwatch. Spend the afternoon hearing practical examples of how the most innovative companies use Brandwatch day-to-day to find success in the digital consumer intelligence space, followed by hands-on how tos.

When it comes to digital consumer intelligence (or social listening), getting the buy-in from internal stakeholders can sometimes prove difficult even with brand crisis taking place. But understanding your customers and the perception they have for your brand is key to create highly compelling messaging that will increase the business, improve share of voice or prevent a crisis in a highly competitive landscape.
Derek Lumb, Global Social Media Lead at E-ON and Paul Wainwright at Brandwatch will be discussing how they built strong use cases to create  business objectives and identify outcomes in which E-ON could benefit from the Brandwatch platform. They will present how they handled objections and created a winning strategy that would help any organisation grow the usage of the platform internally through a fire-chat side that will be opened to the audience for questions and answers.
Categories
Case Study
Featuring

Derek Lumb

Global Social Media Lead

E.ON

04:15pm

Workshop Workshops

Making the Complex Simple with Brandwatch Consumer Research

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Making the Complex Simple with Brandwatch Consumer Research

Day 1 | 04:15pm | Breakout Stage

In this session, we’ll give you an exclusive insider look into how to approach complex research briefs using the new Brandwatch Consumer Research platform. See creative ways that the new BCR platform can be leveraged for action-driving insights.

 
Categories
Workshop
Featuring

Ben Ellis

Senior Research Consultant

Brandwatch

04:45pm

Keynote

The curious case of cultural consumption

Featuring

Marcus Collins

Chief Consumer Connections Officer

Doner

Exploring the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world.

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Keynote: The curious case of cultural consumption

Day 1 | 04:45pm | Main Stage

Since its modern conception, marketing and advertising have relied on creativity as a catalyst for commerce. We use copy and images to evoke desired behaviors from a target populous in hopes that it will impact the brand’s bottom line. While the convergence of the two – creativity and commerce zero is considered the hallmark of ‘good marketing communications’ (sought after by ad agencies and brand managers alike), there is an unspoken factor which frames its relevance and significance. That factor is ‘culture’ and this talk ventures to explore the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world, using social data to discover what lies beneath. 

Categories
Keynote
Featuring

Marcus Collins

Chief Consumer Connections Officer

Doner

05:15pm

Closing & Happy Hour

Join us for final thoughts and then open bar!