Never before has popular opinion on social media mattered more. With an ever-growing number of consumers sharing their views and seeking recommendations online, brands have to listen and learn to stay on top of trends affecting their business. However, noise on social media is also ever-growing, and doing something to help your brand stand out is vital. To draw attention to your brand, you must understand what really matters to your consumers.
McVal Osborne, Head of Data & Insights at Social Chain, and Lena Höck, Senior Research Analyst at Brandwatch, will talk about their experience in identifying and analysing social media mega-trends that matter most to consumers on social. Particularly focusing on the topic of sustainability, they will shed light on business strategy and consumer opinion within different markets and demographic groups. This presentation will give brands a direct line into how consumers think, how companies are shaping popular opinion, and how to future-proof products and advertising to align with long-term consumer trends.