What will you discover at Now You Know?

November 12, 2019

What are consumers doing and expecting today, and why?
How is a mathematical view of what it means to be human shaping the way we design society?
How can you anticipate trends in an uncertain market?

 

Now You Know is designed to inspire market research, digital and marketing professionals, and pioneer a new era of predicting what the consumers think, say and do – this is the one event you can’t miss.

Early Bird tickets on sale now

Industry-leading speakers

We’re gathering the best speakers for NYK London, including world-famous mathematician, Hannah Fry, and Forrester consumer insights analyst, James McCormick.

Keynote

Dr. Hannah Fry

Associate Professor

Centre for Advanced Spatial Analysis at UCL

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Keynote

Dr. Hannah Fry

Position: Associate Professor

Company: Centre for Advanced Spatial Analysis at UCL

Bio:

Dr. Hannah Fry is an Associate Professor in the Mathematics of Cities at the Centre for Advanced Spatial Analysis at UCL, where she studies patterns in human behaviour. Her research applies to a wide range of social problems and questions, from shopping and transport to urban crime, riots and terrorism.

Her critically acclaimed BBC documentaries include Horizon: Diagnosis on Demand? The Computer Will See You Now, Britain’s Greatest Invention, City in the Sky (BBC Two), Magic Numbers: Hannah Fry’s Mysterious World of Maths, The Joy of Winning, The Joy of Data, Contagion! The BBC Four Pandemic and Calculating Ada (BBC Four). She also co-presents The Curious Case of Rutherford and Fry (BBC Radio 4) and The Maths of Life with Lauren Laverne (BBC Radio 6).

Hannah is the author of Hello World, The Indisputable Existence of Santa Clause: The Mathematics of Christmas and The Mathematics of Love: Patterns, Proofs, and the Search for the Ultimate Equation. 

See them at:

Day 1: How to be human in the age of the machine

Keynote

11:15am

In this talk, Hannah takes you on a tour the intriguing insights we're uncovered by looking at ourselves through the eyes of data. For good or for bad, she'll show you how a mathematical view of what means to be human is already shaping the way we design our society.

Keynote

James McCormick

Principal Analyst serving Consumer Insights Professionals

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Keynote

James McCormick

Position: Principal Analyst serving Consumer Insights Professionals

Twitter:

Bio:

James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.

His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.

Previous Work Experience
Prior to joining Forrester, James held a number of leadership posts running consulting teams that delivered marketing, eCommerce, location intelligence, and performance management solutions and services.

Education
James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Sc. (honors) in geographic information systems (GIS).

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Day 1: Decoding Consumer Behavior

Keynote

11:45am

What are consumers doing – and expecting – today, and why? How are the latest consumer patterns shifting market momentum? And how do we make sense of ever-evolving consumers when age-old guideposts break down?

Keynote

Marcus Collins

Chief Consumer Connections Officer

Doner

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Keynote

Marcus Collins

Position: Chief Consumer Connections Officer

Company: Doner

Bio:
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age’s 40 Under 40 (2016) and Crain’s Business Detroit’s 40 Under 40 (2016). Previously, he led the Social Engagement practice across Steve Stoute’s New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of ‘social’. His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.
 
Prior to joining Translation, Marcus led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and ran digital strategy for Beyoncé.
Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He is a faculty member at the Ross School of Business, University of Michigan, as a Teaching Excellence Award Winning and Golden Apple Award nominated lecturer of marketing. He teaches around the globe and speaks across stages far and wide, from Cannes Lions International Festival for Creativity to C2 Montreal, SXSW, TEDx, and Talks at Google.
 
Marcus is pursuing his doctorate at Temple University and holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.
See them at:

Day 1: The curious case of cultural consumption

12:15pm

Exploring the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world.

Book your ticket to NYK London today

12 November 2019

All access passes on sale now for £149 + VAT

Your all-access pass includes access to main-stage and break-out speakers, an incredible line up of sponsors and partners, and extended networking, including our post-event happy hour.

NYK London takes place at The Brewery

The Brewery is a truly historic, Grade II listed London venue occupying the buildings of Whitbread’s 18th Century beer-making empire located in central London and easy to find.

Early Bird Tickets expire 20th September

Now You Know

London 2019