Agenda

Tickets on sale now | #NYKLondon

#NYKCONF

Oct 3rd, 2018

Start
End

 

 

08:00am

Check in and Breakfast

09:00am

Keynote

Intelligence

Featuring

Giles Palmer

CEO

Brandwatch

Join CEO, Giles Palmer, as he walks us through the journey of Brandwatch.

09:15am

Keynote

Product Roadmap

Featuring

Rebecca Carson

VP Product, Social Insight

Brandwatch

Highlighting a series of releases that will bring intelligence to the masses and give everyone access to make smarter decisions, this is a can't-miss session.

10:30am

Keynote

Ethics and humanity in the age of technology

Featuring

Nathalie Nahai

Web Psychologist

How can we build marketing strategies that empower and engage the right people for mutual benefit?

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Keynote: Ethics and humanity in the age of technology

#NYKCONF | 10:30am | Main Stage

It’s been hard to escape the headlines over the last few years – from massive scale psychometric data mining and political manipulation, to issues around privacy and consent. Humanity is at a crossroads, and the path we choose now will determine the future we build. With our online environment and consumer expectations more complex than ever before, how can brands succeed in an ethical, sustainable way without compromising their values or those of their customers? What roles do ethics and empathy play? And how can we build marketing strategies that empower and engage the right people for mutual benefit? Join us to find out.

Categories
Keynote
Featuring

Nathalie Nahai

Web Psychologist

11:00am

Break

11:30am

Keynote

Collective creativity for better intelligence

Featuring

Andrzej Moyseowicz

Innovation & Data Partner

Freemavens

How can you better embrace creativity in your work, and more importantly, how can a more collaborative approach help drive intelligent business results?

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Keynote: Collective creativity for better intelligence

#NYKCONF | 11:30am

The insights and intelligence to inspire and inform creative conviction already exists in your organisation. Hidden amongst your people, tools, and data are ideas that no one person can unearth and create.

And when it comes to impacting your organization’s bottom line and finding the results that matter, creativity and collaboration are imperative.

How can you better embrace creativity in your work, and more importantly, how can a more collaborative approach help drive intelligent business results?

Hear from Andrzej Moyseowicz, founder of Freemavens, as he guides you to a better way to embrace creativity in your work.

Categories
Keynote
Featuring

Andrzej Moyseowicz

Innovation & Data Partner

Freemavens

12:00pm

Keynote

Intelligence: the Fundamentals

Featuring

Paul Siegel

Data Scientist

Brandwatch

As professionals in social intelligence we desperately need to clarify the fundamentals of our discipline

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Keynote: Intelligence: the Fundamentals

#NYKCONF | 12:00pm | Main Stage

Social media has created a new kind of history. Moments that used to take years to conceive – the birth of a movement, the disruption of a market, the collapse of a brand – can come and go overnight. But the tools we have for meeting this challenge are rooted in 1960’s marketing science, and rigorous measures of success are few and far between. As professionals in social intelligence we desperately need to clarify the fundamentals of our discipline so that we can invent techniques which are well adapted to the speed and scale of the modern world and prove their value empirically. Using the history of science as a guide, Paul will propose a path toward the fundamentals and show by example how they can help us make better decisions.

Categories
Keynote
Featuring

Paul Siegel

Data Scientist

Brandwatch

12:30pm

Keynote

Control vs. Culture: The New Technology Operating Environment

Featuring

Josh Klein

Leading voice on new technologies

Take a walk through the complicated technological world we live in today and how we, as citizens, can find new opportunities within in.

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Keynote: Control vs. Culture: The New Technology Operating Environment

#NYKCONF | 12:30pm

Technology is radically disinter-mediating organizations of all sizes, from small companies to nation states. As emerging technologies expand in impact and accelerate in development, companies struggle to predict, prepare, and control. The old methods for mitigating risk and maximizing returns may be too limited to survive in this new environment. Come hear some new frameworks for understanding this growing rate of change and how we can pivot to excel because of it – instead of being destroyed by it.

Categories
Keynote
Featuring

Josh Klein

Leading voice on new technologies

01:00pm

Lunch

Track B

02:00pm - 02:30pm

Workshop Track B

Identify a marketing audience with Brandwatch Analytics

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Identify a marketing audience with Brandwatch Analytics

#NYKCONF | 02:00pm - 02:30pm

How can Brandwatch Analytics identify a target group of prospective consumers? How can you understand their preferences to build relevant online content? Learn to identify and analyze a target audience with a Brandwatch Project Manager.

Categories
Workshop
Featuring

Boyana Staneva

Project Manager

Brandwatch

Track A

02:00pm - 02:30pm

Case Study Track A

Democratising intelligence for a shared understanding and greater results

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Democratising intelligence for a shared understanding and greater results

#NYKCONF | 02:00pm - 02:30pm | Main Stage

To succeed in a global economy businesses must have a dispersed workforce. These teams have a deep, local knowledge of their own markets however, they can often become siloed. How can a business ensure that best practices are adopted globally and knowledge is shared?

In this session, Allison Spray, Director of Data and Insights at Hill and Knowlton, will discuss how to democratize data across the globe to ensure teams not only understand how to harness insights but turn them into action. She’ll then explore how this shared understanding has driven greater results for clients and teams alike.

Categories
Case Study
Featuring

Allison Spray

Director of Data and Insights

Hill And Knowlton

02:30pm - 03:00pm

Workshop Track B

Keep your brand safe: brand protection and crisis aversion

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Keep your brand safe: brand protection and crisis aversion

#NYKCONF | 02:30pm - 03:00pm

How can you leverage social intelligence to keep your brand safe during a time of fake news and viral brand attacks? In this session, explore key use cases and best practices for avoiding brand threats and catching emerging crises before they escalate.

Categories
Workshop
Featuring

Kelly Roche

Project Manager

Brandwatch

02:30pm - 03:00pm

Case Study Track A

Using social intelligence to drive digital transformation in a regulated industry

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Using social intelligence to drive digital transformation in a regulated industry

#NYKCONF | 02:30pm - 03:00pm | Main Stage

In our digital world, regulated organizations are confronting technological and regulatory challenges. In the past decade there has been a fundamental shift, consumers are now mainly active online and expect to be reached there. But, adoption of new practices can often be met with restrictions and concerns over traditional processes. In this session Andrew Lancaster, Customer Engagement Lead at MSD will show us how the pharma industry is adapting to this new digital mindset. Learn how digital transformation ignited vital change in the organisation and how customer insights is now driving new types of engagement, while adhering to strict industry regulations.

Categories
Case Study
Featuring

Andrew Lancaster

Customer Engagement Lead

MSD

03:00pm

Break

Track A

03:30pm - 04:00pm

Case Study Track A

How the BBC taps into customer emotions to drive business strategy

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How the BBC taps into customer emotions to drive business strategy

#NYKCONF | 03:30pm - 04:00pm | Main Stage

In today’s challenging business landscape, businesses who best understand their customers’ emotional needs will be the ultimate winners. But how does an organization tap into these complex “wants and needs” in an affordable and scalable fashion and, more importantly, how do they do it right now?

Learn how the BBC is uncovering surprising insights about how their audiences react to their content by tapping into this source of unparalleled customer intelligence.  Using this new foundation in data, the BBC can create content, understand key values, and study brand loyalty amongst audience segments.

Categories
Case Study
Featuring

Tara Clark

Head of Social Analytics, BBC Marketing & Audiences

BBC

Track B

03:30pm - 04:00pm

Workshop Track B

Life as a Brandwatch Analyst: Storytelling & Discovering Insights

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Life as a Brandwatch Analyst: Storytelling & Discovering Insights

#NYKCONF | 03:30pm - 04:00pm

How do you use Brandwatch to discover Insights? How can you tell a compelling story through data? In this session you will learn some effective methods Brandwatch Analysts use to explore the data and communicate findings for the biggest impact. 

Categories
Workshop
Featuring

Adam Brons-Smith

Senior Data Analyst

Brandwatch

04:00pm - 04:30pm

Workshop Track B

Leveraging Custom Segmentation for Creative insights

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Leveraging Custom Segmentation for Creative insights

#NYKCONF | 04:00pm - 04:30pm

Learn best practices for segmenting data from one of Brandwatch’s expert Data Analysts, and see creative ways Brandwatch custom Rules, Tags and Categories can be leveraged to surface compelling insights.

Categories
Workshop
Featuring

Lydia Shaw

Data Analyst

Brandwatch

04:00pm - 04:30pm

Case Study Track A

Layering the intelligence stack across the business at Sage.

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Layering the intelligence stack across the business at Sage.

#NYKCONF | 04:00pm - 04:30pm | Main Stage

Harnessing the broader intelligence of data and deep insights, Sage has led the way as a pioneering brand in social analytics for business. From understanding the program most relevant to your organization, to distributing insights to the right people in the right way, listen in as we shine a light on how they apply multiple layers of collective intelligence to drive their business forward, at scale

Categories
Case Study
Featuring

Chris Thomas

Digital Analytics, Insight & Strategy

Sage

04:30pm

Keynote

Closing

Featuring

Will McInnes

CMO

Brandwatch

04:45pm

Happy Hour

Join us for drinks and entertainment until 7 pm 🍻

Tickets are on sale now