Keynote

Steven Johnson

Host, BBC TV/PBS six-part series: How we got to now

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Keynote

Steven Johnson

Position: Host, BBC TV/PBS six-part series: How we got to now

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Bio:

Steven Johnson is the leading light of today’s interdisciplinary, collaborative, open-minded approach to innovation. His writings have influenced everything from cutting-edge ideas in urban planning to the battle against 21st-century terrorism. Steven was chosen by Prospect magazine as one of the Top Ten Brains of the Digital Future, and The Wall Street Journal called him “one of the most persuasive advocates for the role of collaboration in innovation.” He unites a deep understanding of scientific progress with a sharp sensitivity to contemporary online trends. Together, those traits give him an unmatched insight into how ideas emerge and spread and how they affect the world today.

His newest book, Farsighted: How We Make the Decisions That Matter the Most (Sept 2018), is full of the beautifully crafted storytelling and novel insights that Johnson’s fans know to expect. Steven examines consequential once-in-lifetime decisions; the ones that affect our lives for years, or centuries, to come. Farsighted draws lessons from cognitive science, social psychology, military strategy, environmental planning, and great works of literature.

Steven’s work on the history of innovation inspired the Emmy-nominated six-part series on PBS, HOW WE GOT TO NOW with Steven Johnson, that aired in the fall of 2014. The book version of How We Got To Now debuted at #4 on the New York Times bestseller list, and was a finalist for the PEN/E.O. Wilson Literary Science Writing Award.

His new book, Wonderland: How Play Made the Modern World, revolves around the creative power of play: ideas and innovations that set into motion the many momentous changes in science, technology, politics and society. Inspired by the book, Steven launched a new podcast series about the past and future of play and innovation.

Steven is also the author of the bestselling Where Good Ideas Come From: The Natural History of Innovation. Steven considers breakthroughs as different as Darwin’s theories and the rise of YouTube, and asks: what did these moments have in common? What kind of environments fostered these ideas? He answers these questions with a core set of innovation principles that have encouraged creativity across history. It’s a fascinating read and a wonderfully practical guide to making any space or organization more innovation-friendly.

Good Ideas is just one of Steven’s many books celebrating progress and innovation. Others include The Innovator’s Cookbook, which he edited, The Invention of Air and The Ghost Map. Everything Bad Is Good For You, one of the most discussed books of 2005, argued that the increasing complexity of modern media is training us to think in more complex ways. Emergence and Future Perfect explore the power of bottom-up intelligence in both nature and contemporary society.

An innovator himself, Steven has co-created three influential sites: the pioneering online magazine FEED, the Webby-Award-winning community site, Plastic.com, and the hyperlocal media site — outside.in, which was acquired by AOL in 2011. His TED talk on innovation has been viewed more than three million times.

He is a regular contributor to Wired magazine, as well as The New York Times, The Wall Street Journal, and many other periodicals. He’s appeared on many high-profile television programs, including The Charlie Rose Show, The Daily Show with Jon Stewart, and The NewsHour with Jim Lehrer. He is @stevenbjohnson on Twitter, where he has 1.4 million followers.

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Day 1: Where good ideas come from

Keynote

11:15am

Steven Johnson, Innovator and Emmy-nominated host of PBS’ ‘How We Got To Now’, will discuss the patterns of unusually innovative teams and organizations.

Also speaking this year

From talks on the hottest topics such as misinformation, customer experience and AI, to roundtables and demos of our latest products, we have a whole host of speakers to fill up an action-packed agenda.

 

Carolin Probst-Iyer

Manager Global Social Media and Knowledge COE

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Carolin Probst-Iyer

Position: Manager Global Social Media and Knowledge COE

Bio:

Carolin Probst-Iyer is a leader within the General Motors Global Connected Customer Experience organization, overseeing this company’s Social Media and Knowledge strategy, enablers and governance globally. She is a communication professional with more than 15 years’ experience in the Digital, CRM and Social Media space-leveraging knowledge from within the outside the automotive industry. She joined GM more than a decade ago and since then has worked in different functional areas and GM brands driving Digital innovation and business growth in the regional context as well as on the enterprise level. Previous to joining GM, Carolin spent about 7 years on agency side with McCann Worldgroup and Wunderman / Y&R in Germany, leading Digital Marketing accounts for large corporations in Europe.

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Day 1: GM: Business innovation fueled by social data

Case Study

02:00pm

Your customers are out there talking, it’s our job to listen, learn and understand.

Leire Bascaran

Co-founder

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Leire Bascaran

Position: Co-founder

Bio:

Leire, co-founder of Helen & Gertrude, heads the Client Services Team and the Analytics and Media Department to ensure the integration of cutting-edge social strategy, content, and media. Prior to Helen & Gertrude, she began her career at Xerox within Sales Enablement and Marketing. Subsequently, she moved to Brand Networks, where she took on several roles within the Data Analytics, Content Strategy, and Client Delivery groups. She has a Bachelors in Commerce from McGill University and an MBA from the Simon School of Business.

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Day 1: The data-driven marketing practice

Case Study

03:15pm

Tim Brown

Marketing Insights Manager

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Tim Brown

Position: Marketing Insights Manager

Bio:

Tim Brown is a Marketing Insights Manager at PACIFIC as well as a full-time father and husband. When he is not discovering actionable nuggets of data, developing campaigns for our clients, and supporting a team of strategists, he’s daydreaming about replacing MCA and touring with the Beastie Boys. On the weekends, you can find him acting outdoorsy while camping with his family or shagging flyballs in the outfield for his over-35 baseball team

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Day 1: Scandalous: Using social listening to surface crisis management best practices

Case Study

02:30pm

Don’t take it from us, hear it from our champions

Jeff Hunter

Principal/Partner - Risk Assurance: Data Science COE Leader at PwC

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Jeff Hunter

Position: Principal/Partner - Risk Assurance: Data Science COE Leader at PwC

Bio:

Jeff is a Principal in the Risk Assurance Practice at PwC and is a proven innovator and entrepreneur with more than 25 years’ experience in analytics, data science, and data technology. Jeff’s industry expertise spans financial services, high tech, consumer goods, and manufacturing with a focus on bringing disruptive math and data oriented digitally transformed business models to market. Jeff has conceptualized and built multi-million dollar data science and data technology-driven services as digitally transformed internal functions and as new businesses entities through the launch of new platforms that bridge technology, data, and business models. Using his business acumen and knowledge of IT, Jeff has successfully implemented transformational solutions that have resulted in $500M+ revenue creation, and $1b global data and analytics business units. Additionally he transformed operating models to drive millions of dollars in savings by improving management of large-scale business practices, global operations/technology environments and associated workforces. Jeff is an expert in data science, data driven business process re-engineering, digital transformation, and enterprise data management and has successfully leveraged these disciplines to conceptualize and/or optimize business performance and drive operational/business strategies. The results of these skills were the conception and launch of several successful digitally transformed businesses including DLJdirect.com (now Etrade.com), OANDA.com (voted by Wired Magazine as a Top 10 Non Silicon Valley technology companies to work for), FXtrade.com, VisualCV.com, Inter-Dealer Capital Exchange (ICX), JobKoo.com and PeekAnanlytics.com.

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Day 1: Discovering secrets and vulnerabilities with PWC

12:15pm

Whether it’s hiring practices in Malaysia or labor conditions in Honduras, in a world of global social responsibility, companies are being held accountable for the company they keep.

Ryan Sperry

Director of Media & Insights

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Ryan Sperry

Position: Director of Media & Insights

Bio:

Ryan, Director of Media & Insights, leads all paid media and analytics initiatives at Helen & Gertrude. Prior to Helen & Gertrude, Ryan began his career in the digital news industry, managing all digital media initiatives for an NBC/ABC affiliate with Nexstar Media Group. He then joined Butler/Till where he built a career in digital media planning and buying. He is also a member of the IAB Digital Media Buyer and Planner Certification Program Exam Committee.

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Day 1: The data-driven marketing practice

Case Study

03:15pm

Harrison Smith

Director, Digital Risk Solutions

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Harrison Smith

Position: Director, Digital Risk Solutions

Bio:

Harrison is a Director in the Washington D.C. Metro Digital Risk Solutions practice, specializing in corporate intelligence and sanctions screening technologies. Harrison joined the firm in 2014 and has experience working on compliance projects within the Financial Services industry for Banks and Broker/Dealers. Prior to PwC, Harrison worked for Navy Federal Credit Union as a Project Manager, focused on cross-organizational efforts.

Harrison has more than 10 years of experience with project management, business transformation, strategic analysis, management consulting, operations, process modeling, compliance, and controls management. He is experienced with developing innovative solutions, organization transformations, consultative, and operational management efforts.

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Day 1: Discovering secrets and vulnerabilities with PWC

12:15pm

Whether it’s hiring practices in Malaysia or labor conditions in Honduras, in a world of global social responsibility, companies are being held accountable for the company they keep.

Will McInnes

CMO

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Will McInnes

Position: CMO

Giles Palmer

CEO

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Giles Palmer

Position: CEO

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Bio:

Giles Palmer is the founder and CEO of Brandwatch, a leading social intelligence firm. He started Brandwatch after leaving BSkyB in late 2005. Since its launch in August 2007, Brandwatch has grown to become one of the world’s leading social listening and analytics tech companies, empowering some of the world’s biggest brands and agencies across the globe.

His goal for the company is to help organizations find and understand actionable insights from social data and share the right insights with the right people throughout the enterprise.

Giles regularly speaks at social media conferences and serves on the Industrial Advisory Board for Sussex University as well as the Social Media Committee for the Chartered Institute of Public Relations.

He is based in Brighton, UK.

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Day 1: Welcome

09:00am

Day 1: A look under the hood of the Brandwatch merger

04:30pm