#NYKCONF 2018

Three of the world’s leading thinkers join NYK Chicago.

You’re invited as Laurie Santos, Cathy O’Neil and Clay Shirky help us explore the theme of intelligence— and how the intersection of smarter people, smarter collectives and smarter machines can help push our work into the future.

Keynote

Laurie Santos

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Keynote

Laurie Santos

Bio:

Laurie Santos is a professor of psychology and cognitive science at Yale University. Her research explores the evolutionary origins of the human mind by comparing the cognitive abilities of humans and non-human animals, including primates and canines. She is the Director of the Canine Cognition Lab at Yale. She has been a featured TED speaker, and has been listed in Popular Science Magazine as one of their “Brilliant 10” young minds in 2007, and in Time magazine as a “Leading Campus Celebrity” in 2013. In June 2016, she was named the Head of Silliman College, one of the 14 undergraduate residential colleges at Yale. In January of 2018, her course titled Psychology and the Good Life became the most popular course in Yale’s history, with approximately one-fourth of Yale’s undergraduates enrolled.

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Day 1: What makes the human mind special?

Keynote

10:30am

Why are humans the only species that reads fiction, tells jokes, and shares photos on Instagram?

Keynote

Cathy O’Neil

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Keynote

Cathy O’Neil

Bio:

Cathy O’Neil is the author of the New York Times bestselling Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy, which was also a semifinalist for the National Book Award.

She earned a Ph.D. in math from Harvard, was a postdoctoral fellow in the MIT math department, and a professor at Barnard College where she published a number of research papers in arithmetic algebraic geometry. She then switched over to the private sector, working as a quantitative analyst for the hedge fund D.E. Shaw in the middle of the credit crisis, and then for RiskMetrics, a risk software company that assesses risk for the holdings of hedge funds and banks. She left finance in 2011 and started working as a data scientist in the New York start-up scene, building models that predicted people’s purchases and clicks.

Cathy wrote Doing Data Science in 2013 and launched the Lede Program in Data Journalism at Columbia in 2014. She is a columnist for Bloomberg View.

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Day 2: Weapons of Math Destruction

Keynote

11:30am

In the age of the algorithm, be empowered to ask the tough questions, uncover the truth, and demand change.

Keynote

Clay Shirky

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Keynote

Clay Shirky

Bio:

Clay Shirky is today’s leading voice on the social and economic impact of internet technologies. Considered one of the finest thinkers on the Internet revolution, Shirky provides an insightful and optimistic view of networks, social software and technology’s effects on society. Writing extensively about the Internet since 1996, he is the author of the best-selling “Here Comes Everybody” (Penguin Books, 2009) and “Cognitive Surplus” (Penguin Press, 2010).  In “Here Comes Everybody” – selected by Guardian as one of the 100 greatest non-fiction books of all time – Shirky explores how organizations and industries are being upended by open networks, collaboration, and user appropriation of content production and dissemination. “Cognitive Surplus” reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

Shirky is the Vice Provost of Educational Technology at New York University (NYU). He is also a Fellow at the Berkman Center for Internet and Society, and was the Edward R. Murrow Visiting Lecturer at Harvard’s Joan Shorenstein Center on the Press, Politics and Public Policy in 2010.

Over the years, he has had regular columns in Business 2.0 and FEED, among other publications, and his writings have appeared in The New York Times, Wall Street Journal, Harvard Business Review, Wired, Computerworld and Foreign Affairs. In addition to writing, Shirky has a consulting practice focused on the rise of decentralized technologies, such as peer-to-peer, web services and wireless networks, that provide alternatives to the wired client/server infrastructure that characterizes the Web.

Prior to his appointment at NYU, Shirky was a partner at the Accelerator Group, an international investment company. Shirky was the original Professor of New Media in the Media Studies department at Hunter College, where he created the department’s first undergraduate and graduate offerings in new media and helped design the current MFA in Integrated Media Arts program.

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Day 2: Here Comes Everybody

Keynote

09:15am

As our social networks fuse with technological ones, how will these changes impact the organizations of the world, and ultimately, ourselves?

Also speaking this year

From talks on the hottest topics such as Digital Transformation and AI, to workshops on our latest products, we have a whole host of speakers to fill up an action-packed agenda.

Victoria Ellis

Senior Social Media Strategist

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Victoria Ellis

Position: Senior Social Media Strategist

Bio:

Victoria Ellis is a Senior Social Media Strategist for Toyota Motor North America, leading several social marketing campaigns including the 2018 Camry reveal at the North American International Auto Show, Super Bowl LII, the 2018 Olympics and Paralympics, Lollapalooza Music Festival and other sponsored events. She also serves as the marketing expert in social media listening and analytics.

Victoria has a degree in Public Relations from Georgia Southern University. She has provided a variety of digital marketing and public relations services to clients all over the US. With a passion for Social Media, Victoria joined the Toyota Integrated Marketing Operations Social Media Team and recently relocated with the company to Plano, TX. In her free time, Victoria enjoys wine tasting, country music, frequent trips to OrangeTheory Fitness and volunteering social media services to nonprofit organizations.

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Day 1: Toyota: Leveraging insights for live events

Case Study

02:30pm

Utilizing social listening to optimize social media activations at live events or branded sponsorships.

Brigitte Majewski

VP, Research Director

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Brigitte Majewski

Position: VP, Research Director

Bio:

Brigitte serves B2C Marketing Professionals. She leads a team of analysts who help clients develop strategies to master and coordinate digital and traditional marketing channels using new media and technology to win, serve, and retain customers.

Previous Work Experience

Brigitte has more than 10 years of agency experience crafting integrated marketing strategies with an emphasis on digital innovation. As a VP/director of strategy at Publicis, she helped clients translate their brands into coordinated experiences across mobile, web, social, video, media, and email channels for always-on and campaign efforts. Her role spanned strategy development to guidance of subsequent execution to optimization. Brigitte has worked with some of the largest brands across industries to navigate the complexities of digital strategy.

Prior to her agency work, Brigitte developed business strategies for clients through the lens of digital disruption. At IBM and Mainspring, she addressed competitive trends to build practical digital solutions that drive business growth. Her published work at IBM specifically addressed digital disruption in the consumer electronics and retail verticals. At Accenture (Andersen Consulting) and Fidelity Investments, Brigitte designed consumer and employee processes and systems for business automation and integration.

Education

Brigitte holds a B.S. from Boston University in engineering and an MBA from the Yale School of Management.

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Day 1: Making Customer Experience Your Competitive Advantage

12:30pm

How to utilize the largest database of customer opinions to your advantage

Thomas Wilson

Senior Research Manager

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Thomas Wilson

Position: Senior Research Manager

Bio:

Thomas is a Senior Research Manager at Uber.

Sitting on the Research and Insights team, he acts as an objective truth seeker for the business–incorporating rider, driver and partner needs into the marketing, communications, and product development decisions for the organization. Thomas spearheaded the creation of a social intelligence practice at Uber, and continues to work on scaling the hybrid of qualitative and quantitative research globally.

Prior to Uber, Thomas was at Pandora Radio driving paid and organic social media strategy, to increase and sustain awareness of Pandora’s core product and advertising services. Thomas’ marketing career began at digital advertising agency, AKQA, where he worked across the media analytics and strategy teams––supporting a handful of clients including Target, Gap, Levi’s, Audi, Visa, Budweiser, Clorox and Nike.

Thomas attended The University of Texas at Austin where he majored in Corporate Communications and received minors in International Business, and Spanish.

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Day 2: Panel: Merging Datasets

10:00am

How some of the biggest brands in the world are merging qualitative, quantitative and traditional data to get a truly intelligent and collective view of the customer.

Misia Tramp

Vice President, Customer Experience, Insight and Strategy

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Misia Tramp

Position: Vice President, Customer Experience, Insight and Strategy

Bio:

Misia Tramp serves as VP of Customer Experience Strategy and Insights at Metia Group. Misia has been in the business of understanding human behavior for over 20 years working at the intersection of data, insight, design and technology to help enable world class Customer Experiences and Customer Centered programs. She has a proven track record in combining traditional research, analytics, linguistic and visual data to help drive insight and innovation across all aspects of the customer journey

A pioneer in her field, she is the lead inventor on 12 patents; primarily focused on structuring social data to predict customer behavior. Successful entrepreneur, team builder and inventor of metrics, she is a firm believer that ‘you get the behavior you measure’, and loves finding new ways to help organizations to become data driven as a tool to drive

 

 

April Flores

Associate Director, Media Tools & Analytics, Consumer Marketing Development

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April Flores

Position: Associate Director, Media Tools & Analytics, Consumer Marketing Development

Kris Russell

Director, Insights & Analytics, Public Affairs

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Lisa Grimes

Chief Listening Officer & Strategist

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Jeff Hunt

Founding Partner

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Jeff Hunt

Position: Founding Partner

Bio:

s a partner and co-founder of PulsePoint Group, Jeff Hunt specializes in crisis management and preparedness, branding, CEO communications, reputation management, and social media strategy. PulsePoint helps organizations succeed by embracing change in the digital era.

During the course of his 25-year career, he has worked with DuPont, IBM, AT&T, Coca-Cola Johnson & Johnson, Dell, Nike, Whole Foods, and many other companies.

Jeff has lived throughout the world and navigated many cultures on behalf of clients. Prior to establishing PulsePoint, Jeff was president of Cohn & Wolfe, a global public relations firm formed following a merger with GCI Group. He has also served as CEO of GCI and Read Poland Associates. He spent 18 years at Burson-Marsteller, ultimately serving as chief operating officer for Europe, with responsibility for 16 offices throughout the continent. He also established the firm’s presence in Korea and Mexico.

A graduate of The University of Texas at Austin, Jeff serves as adjunct professor at the university’s Moody College of Communications and is a frequent lecturer at its McCombs School of Business.

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Check out the full agenda for more information

Previous Speakers

“Borderless Intelligence: Global Social”

- Lisa Grimes, Chief Listening Officer

“Discovering the ROI in Social”

- Suzy Maul-Langlois, Global Social Media Leader

“Social Truth: Revealing what Truly Matters to Customers”

- Misia Tramp, VP Customer Experience Strategy & Insights

“Twitter and Brandwatch”

- Chris Moody, VP Data Strategy

“Data and Creativity”

- Angela Berger, Director Insights and Analytics