Keynote

Nagin Cox

Spacecraft Operations Engineer for NASA/JPL

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Keynote

Nagin Cox

Position: Spacecraft Operations Engineer for NASA/JPL

Bio:

Nagin has been exploring since she decided as a teenager that she wanted to work for NASA’s Jet Propulsion Laboratory. Growing up as a young woman in a multicultural environment, it was already clear how many ways humans find to divide themselves; robotic space exploration helps the world “look up”and remember that we are one world.

As a spacecraft operations engineer for over 20 years, Nagin had held leadership and system engineering positions on multiple interplanetary robotic missions including the Galileo mission to Jupiter, the Mars Exploration Rovers, the Kepler exoplanet hunter, InSight, and the Mars Curiosity Rover (MSL).

She is currently a Mission Lead on the Curiosity Rover that landed on Mars in August of 2012 and has been exploring ever since. She is also involved in the MOXIE (Mars Oxygen ISRU Experiment) team which will prototype making oxygen on Mars from the martian atmosphere, and the Asteroid Redirect Mission.

Nagin’s honors include being the namesake for Asteroid 14061. She has received the NASA Exceptional Service Medal and two NASA Exceptional Achievement Medals for her work on the Mars Exploration Rover Team and the Galileo Mission. She has also received the Bruce Murray Award for Exceptional Public Outreach and has been a nominee for the Women at Work Medal of Excellence. She is a U.S. Department of State’s Bureau of International Information Programs (IIP) SLATE STEM Speaker and has spoken to live and television audiences around the US, Canada, Europe, South America, the Middle East, and South Asia on the stories of the people behind the missions.

She is a past member of Cornell University’s President’s Council for Cornell Women and has served on the Boards of Griffith Observatory (FOTO) and Impact Personal Safety: Self-Defense & Empowerment for Women.  She is involved as a judge for the Entertainment Industries Council of depiction of STEM in movies & TV.

Before her time at JPL, she served for 6 years in the US Air Force including duty as a Space Operations Officer NORAD/US Space Command. Nagin holds engineering degrees from Cornell University and the Air Force Institute of Technology as well as a psychology degree from Cornell.

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Day 2: Legacy: Space Exploration

Keynote

10:45am

Since the beginning of time, people have looked up at the night sky and wondered at the frontiers of our knowledge. While there are examples of solitary human exploration, most endeavors that push our boundaries involve teams of people working together for a common goal. Robotic space missions are no different- they are defined by the passion of the people who build them, launch them, and send them out into the dark void to make great discoveries.

Keynote

Steven Johnson

Host, BBC TV/PBS six-part series: How we got to now

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Keynote

Steven Johnson

Position: Host, BBC TV/PBS six-part series: How we got to now

Twitter:

Bio:

Steven Johnson is the leading light of today’s interdisciplinary, collaborative, open-minded approach to innovation. His writings have influenced everything from cutting-edge ideas in urban planning to the battle against 21st-century terrorism. Steven was chosen by Prospect magazine as one of the Top Ten Brains of the Digital Future, and The Wall Street Journal called him “one of the most persuasive advocates for the role of collaboration in innovation.” He unites a deep understanding of scientific progress with a sharp sensitivity to contemporary online trends. Together, those traits give him an unmatched insight into how ideas emerge and spread and how they affect the world today.

His newest book, Farsighted: How We Make the Decisions That Matter the Most (Sept 2018), is full of the beautifully crafted storytelling and novel insights that Johnson’s fans know to expect. Steven examines consequential once-in-lifetime decisions; the ones that affect our lives for years, or centuries, to come. Farsighted draws lessons from cognitive science, social psychology, military strategy, environmental planning, and great works of literature.

Steven’s work on the history of innovation inspired the Emmy-nominated six-part series on PBS, HOW WE GOT TO NOW with Steven Johnson, that aired in the fall of 2014. The book version of How We Got To Now debuted at #4 on the New York Times bestseller list, and was a finalist for the PEN/E.O. Wilson Literary Science Writing Award.

His new book, Wonderland: How Play Made the Modern World, revolves around the creative power of play: ideas and innovations that set into motion the many momentous changes in science, technology, politics and society. Inspired by the book, Steven launched a new podcast series about the past and future of play and innovation.

Steven is also the author of the bestselling Where Good Ideas Come From: The Natural History of Innovation. Steven considers breakthroughs as different as Darwin’s theories and the rise of YouTube, and asks: what did these moments have in common? What kind of environments fostered these ideas? He answers these questions with a core set of innovation principles that have encouraged creativity across history. It’s a fascinating read and a wonderfully practical guide to making any space or organization more innovation-friendly.

Good Ideas is just one of Steven’s many books celebrating progress and innovation. Others include The Innovator’s Cookbook, which he edited, The Invention of Air and The Ghost Map. Everything Bad Is Good For You, one of the most discussed books of 2005, argued that the increasing complexity of modern media is training us to think in more complex ways. Emergence and Future Perfect explore the power of bottom-up intelligence in both nature and contemporary society.

An innovator himself, Steven has co-created three influential sites: the pioneering online magazine FEED, the Webby-Award-winning community site, Plastic.com, and the hyperlocal media site — outside.in, which was acquired by AOL in 2011. His TED talk on innovation has been viewed more than three million times.

He is a regular contributor to Wired magazine, as well as The New York Times, The Wall Street Journal, and many other periodicals. He’s appeared on many high-profile television programs, including The Charlie Rose Show, The Daily Show with Jon Stewart, and The NewsHour with Jim Lehrer. He is @stevenbjohnson on Twitter, where he has 1.4 million followers.

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Day 1: Where good ideas come from

Keynote

11:15am

Steven Johnson, Innovator and Emmy-nominated host of PBS’ ‘How We Got To Now’, will discuss the patterns of unusually innovative teams and organizations.

Also speaking this year

From talks on the hottest topics such as misinformation, customer experience and AI, to roundtables and demos of our latest products, we have a whole host of speakers to fill up an action-packed agenda.

 

Suzy Langlois

Global Social & Digital Paid Media Leader

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Suzy Langlois

Position: Global Social & Digital Paid Media Leader

Karen Vega

Senior Director, Creative Culture & Insights

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Stacey Furtado

Senior Manager – Social Media and Insights

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Stacey Furtado

Position: Senior Manager – Social Media and Insights

Bio:

Stacey, Senior Manager of Global Social Media at Monster, leads the team’s social content strategy, campaign execution, and social listening efforts. Prior to Monster, she was the Director of Digital Marketing at Not Your Average Joe’s, leading all digital paid media and creative strategy for the brand. She has more than 10 years of experience driving business growth at founder-led companies in both the B2B and B2C space.

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Day 1: Punching above your weight class using social listening

Case Study Keynote

03:45pm

Tracy Bell

Media Monitoring & Analytics, SVP

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Anjali Lai

SENIOR ANALYST

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Anjali Lai

Position: SENIOR ANALYST

Bio:

Anjali helps chief marketing officers navigate a market fueled by the ever-evolving consumer. Anjali synthesizes multimodal data and applies cutting-edge research techniques to distill the most important changes in consumer behavior and decision making. Her research defines what these consumer insights mean for the future of industries and brands; her frameworks guide executives to make strategic calls that win and retain consumers accordingly.

Anjali partners with clients across industries — including retail, financial services, insurance, media, and travel — and across geographies, including North America, Europe, and Asia Pacific, to cultivate and drive customer obsession.

Anjali is a frequent keynote speaker at Forrester Forums and industry conferences; her work has been cited in publications like The Economist, Forbes, Les Echos, and Marketing Week.

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Day 1: Decoding Consumer Behavior

Keynote

11:45am

What are consumers doing – and expecting – today, and why? How are the latest consumer patterns shifting market momentum? And how do we make sense of ever-evolving consumers when age-old guideposts break down?

April Flores

Director, Consumer Insights

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Carolin Probst-Iyer

Manager Global Social Media and Knowledge COE

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Carolin Probst-Iyer

Position: Manager Global Social Media and Knowledge COE

Bio:

Carolin Probst-Iyer is a leader within the General Motors Global Connected Customer Experience organization, overseeing this company’s Social Media and Knowledge strategy, enablers and governance globally. She is a communication professional with more than 15 years’ experience in the Digital, CRM and Social Media space-leveraging knowledge from within the outside the automotive industry. She joined GM more than a decade ago and since then has worked in different functional areas and GM brands driving Digital innovation and business growth in the regional context as well as on the enterprise level. Previous to joining GM, Carolin spent about 7 years on agency side with McCann Worldgroup and Wunderman / Y&R in Germany, leading Digital Marketing accounts for large corporations in Europe.

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Day 1: GM: Business innovation fueled by social data

Case Study Keynote

02:00pm

Your customers are out there talking, it’s our job to listen, learn and understand.

Day 2: Bridging the gap between brand and agency partnerships

Round Table

03:15pm

Zach Aldrich

Sr. Manager - Insights & Analytics at Walmart

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Zach Aldrich

Position: Sr. Manager - Insights & Analytics at Walmart

Gayle Riviere

Value Consultant, Partners

Leire Bascaran

Co-founder

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Leire Bascaran

Position: Co-founder

Bio:

Leire, co-founder of Helen & Gertrude, heads the Client Services Team and the Analytics and Media Department to ensure the integration of cutting-edge social strategy, content, and media. Prior to Helen & Gertrude, she began her career at Xerox within Sales Enablement and Marketing. Subsequently, she moved to Brand Networks, where she took on several roles within the Data Analytics, Content Strategy, and Client Delivery groups. She has a Bachelors in Commerce from McGill University and an MBA from the Simon School of Business.

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Day 1: The data-driven marketing practice

Case Study Keynote

02:30pm

Alex Silberman

Global Director – Social and Paid Media

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Alex Silberman

Position: Global Director – Social and Paid Media

Bio:

Alex is the global head of social and director of paid media for Monster. Prior to joining Monster in 2018, he worked at various media, creative, and PR agencies in digital and social strategy, primarily focused on data and performance marketing.

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Day 1: Punching above your weight class using social listening

Case Study Keynote

03:45pm

Bryan Sartory

Director of Brand Partnerships

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Bryan Sartory

Position: Director of Brand Partnerships

Bio:

Bryan Sartory is the Director of Brand Partnerships at Skyword. In his role, Bryan advises marketing executives within the Fortune 100 on how to tell their brand story to the world while helping them prove their impact internally. His client list includes leading brands like IBM, MGM Resorts International, SAP, DreamWorks, Marriott and more.  Prior to taking his role at Skyword, Bryan helped build and grow the marketing technology company TrackMaven that recently merged with Skyword the leader in the content marketing space. Bryan’s background includes years in marketing, public relations, sales, and business development.  He is a 2012 graduate of Towson University and currently resides in Washington, D.C.

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Day 1: Leveraging consumer data to launch & defend a winning content strategy

Round Table

02:00pm

Integrating social intelligence insights and processes within your business can have incredible benefits, but this is rarely the case in a majority of enterprises.

Tim Brown

Marketing Insights Manager

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Tim Brown

Position: Marketing Insights Manager

Bio:

Tim Brown is a Marketing Insights Manager at PACIFIC as well as a full-time father and husband. When he is not discovering actionable nuggets of data, developing campaigns for our clients, and supporting a team of strategists, he’s daydreaming about replacing MCA and touring with the Beastie Boys. On the weekends, you can find him acting outdoorsy while camping with his family or shagging flyballs in the outfield for his over-35 baseball team

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Day 1: Scandalous: Using social listening to surface crisis management best practices

Case Study Keynote

03:15pm

An examination of recent examples of brands that were able to minimize the damages thanks to their adherence to some of these surfaced management approaches

Day 2: Managing a brand crisis in today’s volatile climate

Round Table

03:15pm

Marcus Collins

Chief Consumer Connections Officer

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Marcus Collins

Position: Chief Consumer Connections Officer

Bio:
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age’s 40 Under 40 (2016) and Crain’s Business Detroit’s 40 Under 40 (2016). Previously, he led the Social Engagement practice across Steve Stoute’s New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of ‘social’. His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.
 
Prior to joining Translation, Marcus led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and ran digital strategy for Beyoncé.
Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He is a faculty member at the Ross School of Business, University of Michigan, as a Teaching Excellence Award Winning and Golden Apple Award nominated lecturer of marketing. He teaches around the globe and speaks across stages far and wide, from Cannes Lions International Festival for Creativity to C2 Montreal, SXSW, TEDx, and Talks at Google.
 
Marcus is pursuing his doctorate at Temple University and holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.
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Day 1: The curious case of cultural consumption

Keynote

12:15pm

Exploring the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world.

Day 2: Keeping up with the Culture of your consumers

Round Table

02:00pm

Robert Matney

Director of Communications

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Robert Matney

Position: Director of Communications

Bio:

Robert Matney is Director of Communications for New Knowledge and has defined, developed, and supported emerging technologies since 2000, and has founded several technology and arts companies, serving in various roles, including COO and CTO. Robert was a co-author of the authoritative report on Russian disinformation tactics to the Select Senate Committee on Intelligence for the US Senate.

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Day 2: Disinformation 2019: Brands in the Crosshairs

Keynote

11:45am

The evolving tactics of coordinated disinformation. We will review public examples affecting brands & discuss high-level social implications of the erosion of public trust, discourse, and our information ecosystem. He will discuss what brands and the everyday citizen can do to 'combat' disinformation, what the future holds, and how we can prepare.

Shane Mac

Chief Automation Officer

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Shane Mac

Position: Chief Automation Officer

Katja Garrood

Chief Creative Officer

Aniz Ruda

Vice President, Analytics

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Aniz Ruda

Position: Vice President, Analytics

Tanmay Saraykar

Director, Offerings Management and Global Delivery – Social Intelligence

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Tanmay Saraykar

Position: Director, Offerings Management and Global Delivery – Social Intelligence

Bio:

Tanmay played an instrumental role in developing IQVIA’s industry leading social intelligence capabilities. Beginning 2011, Tanmay initiated, conceptualized and established the social intelligence business at IQVIA and has grown and managed it since then. At IQVIA Social, he leads a high-performing global team of life sciences qualified analysts, physicians, pharmacist, pharmacovigilance experts and digital marketing experts.

In his current role, Tanmay manages multiple work streams such as managing IQVIA’s Social product portfolio, managing global delivery of social intelligence projects by leading a high performing team, developing and marketing syndicated social offerings, managing internal and external collaborations and supporting sales, marketing and thought leadership

With over 15 years experience, Tanmay has worked in varied roles such as international marketing, digital and social marketing and analytics and entrapreneurship. He has worked in several industries such as manufacturing, marketing services, technology, travel and healthcare.

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Day 2: Consumer intelligence to detect signals and drive customer centricity

Case Study Keynote

02:00pm

Ryan Sperry

Director of Media & Insights

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Ryan Sperry

Position: Director of Media & Insights

Bio:

Ryan, Director of Media & Insights, leads all paid media and analytics initiatives at Helen & Gertrude. Prior to Helen & Gertrude, Ryan began his career in the digital news industry, managing all digital media initiatives for an NBC/ABC affiliate with Nexstar Media Group. He then joined Butler/Till where he built a career in digital media planning and buying. He is also a member of the IAB Digital Media Buyer and Planner Certification Program Exam Committee.

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Day 1: The data-driven marketing practice

Case Study Keynote

02:30pm

Harrison Smith

Director, Digital Risk Solutions

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Harrison Smith

Position: Director, Digital Risk Solutions

Bio:

Harrison is a Director in the Washington D.C. Metro Digital Risk Solutions practice, specializing in corporate intelligence and sanctions screening technologies. Harrison joined the firm in 2014 and has experience working on compliance projects within the Financial Services industry for Banks and Broker/Dealers. Prior to PwC, Harrison worked for Navy Federal Credit Union as a Project Manager, focused on cross-organizational efforts.

Harrison has more than 10 years of experience with project management, business transformation, strategic analysis, management consulting, operations, process modeling, compliance, and controls management. He is experienced with developing innovative solutions, organization transformations, consultative, and operational management efforts.

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Day 2: Discovering secrets and vulnerabilities with PWC

Keynote

11:15am

Whether it’s hiring practices in Malaysia or labor conditions in Honduras, in a world of global social responsibility, companies are being held accountable for the company they keep.

Will McInnes

CMO

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Giles Palmer

CEO

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Giles Palmer

Position: CEO

Twitter:

Bio:

Giles Palmer is the founder and CEO of Brandwatch, a leading social intelligence firm. He started Brandwatch after leaving BSkyB in late 2005. Since its launch in August 2007, Brandwatch has grown to become one of the world’s leading social listening and analytics tech companies, empowering some of the world’s biggest brands and agencies across the globe.

His goal for the company is to help organizations find and understand actionable insights from social data and share the right insights with the right people throughout the enterprise.

Giles regularly speaks at social media conferences and serves on the Industrial Advisory Board for Sussex University as well as the Social Media Committee for the Chartered Institute of Public Relations.

He is based in Brighton, UK.

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Day 1: Welcome

Keynote

09:00am