Agenda

May 7th - 8th, 2018 | Tickets on sale now | #NYKCONF

May 6th, 2018

Start
End

 

05:00pm

Happy Hour

Check in early, grab a drink, make connections.

Day 1

May 7th, 2018

Start
End

 

 

07:00am

Check In and Breakfast

09:00am

Intelligence

09:15am

Product Roadmap

Highlighting a series of releases that will bring intelligence to the masses and give everyone access to make smarter decisions, this is a can't-miss session.

10:15am

Smarter Collectives

In a rising tide of technology, how do we stay in tune with the humans behind the data points?

10:30am

Keynote

What makes the human mind special?

Featuring

Laurie Santos

Why are humans the only species that reads fiction, tells jokes, and shares photos on Instagram?

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Keynote: What makes the human mind special?

Day 1 | 10:30am - 11:00am

Why are humans the only species that reads fiction, tells jokes, and shares photos on Instagram? In this talk, Laurie Santos will explore this question of human uniqueness by examining what makes the human mind so different from that of other animals. We will first look at recent work that shows a number of ways that other animals are strikingly similar to humans in the way they think about the world. We will also explore some key cognitive differences between humans and other animals that make the human species different from other animals but also a bit less rational than you might expect.

 
Categories
Keynote
Featuring

Laurie Santos

11:00am

Break

11:30am

Tapping into customer intelligence

How some leading brands have uncovered surprising insights about how their customers find, buy and consume their products

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Tapping into customer intelligence

Day 1 | 11:30am - 12:00pm

In today’s challenging business landscape, CMOs who best understand their customers’ emotional needs will be the ultimate winners and sales figures will be the barometers of their success. But how does a marketer tap into these complex “wants and needs” in an affordable and scalable fashion and, more importantly, how do they do it right now? Customers open their wallets to those businesses that they feel truly know them as an individual, and customer intelligence derived from Twitter Data can help brands of any size to unlock this spending behavior. While Twitter might be the source for what’s happening in the world, Twitter Data is the source for what’s happening in your customers’ lives.

Learn how some leading brands have uncovered surprising insights about how their customers find, buy and consume their products. By tapping into this source of unparalleled customer intelligence, these brands are using Twitter Data to create experiences that elicit delight and help them to stay one step ahead of their competition.

Featuring

Greg Schwarzer

Senior Director of Data Strategy

Twitter

12:00pm

Digital Transformation

Everyone is talking about Digital Transformation but how do we really get there?

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Digital Transformation

Day 1 | 12:00pm - 12:30pm

Digital Transformation really starts when an organization can unify around the customer. It’s a shift from thinking like departments to thinking customer-first through systems of nurture across Advertising, Marketing, Sales, Customer Service where all employees are Sellers; all employees are Marketers; all employees are Care; and all employees are in Research. In this session, learn what it takes to build a customer-centric marketing organization across every stage of the customer journey – from Anonymous Visitors to Customers & Fans.

Featuring

Lisa Grimes

Chief Listening Officer & Strategist

Dell

Tracy Bell

Enterprise Media Monitoring, SVP

Bank of America

Jeff Semones

Managing Partner, Head of Social Media

Mediacom

12:30pm

Making Customer Experience Your Competitive Advantage

How to utilize the largest database of customer opinions to your advantage

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Making Customer Experience Your Competitive Advantage

Day 1 | 12:30pm - 01:00pm

Every activity that your marketing team creates is meant to improve customers experience. So why do so many marketers struggle to put the customer first? In this session, you’ll learn how the top brands deliver best-in-class customer experience, and how this affects their customers, and their bottom line.

Brigitte Majewski, VP, Research Director serving CX professionals at Forrester, will discuss how each interaction can and will impact consumer opinions and ultimately, a brand’s revenue. 

Featuring

Brigitte Majewski

VP, Research Director

Forrester

01:00pm

Lunch

Track A

02:00pm - 02:30pm

Case Study

Metia: Double your ROI with Audiences

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Metia: Double your ROI with Audiences

Day 1 | 02:00pm - 02:30pm

Transparency – or rather, the lack of it – has dominated the advertising trade press this last year. Marketers are waking up from a nightmare of ad fraud, undisclosed commissions, and extraordinary wastage, and are demanding greater accountability and deeper impact from their paid media investments.

In this session you’ll learn how digital marketing agency, Metia, doubled lead generation ROI for a B2B technology client, using its Micro Profiling toolset – including Brandwatch Audiences – and Active Optimization techniques to focus investment solely on the Enterprise prospects that could drive its business forward.

Categories
Case Study
Featuring

Peter Morgan

Vice President, Demand

Metia Group

Track B

02:00pm - 02:30pm

Workshop

Introducing Brandwatch and educating new users

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Introducing Brandwatch and educating new users

Day 1 | 02:00pm - 02:30pm

How do you explain Brandwatch to new users? What are some engaging and digestible ways to describe the platform and its functionalities? Learn tips, analogies, activities and best practices from one of Brandwatch’s Senior Education Specialists.

Categories
Workshop
Featuring

Lisa Diaz

Senior Education Specialist

Brandwatch

02:30pm - 03:00pm

Case Study

Toyota: Leveraging insights for live events

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Toyota: Leveraging insights for live events

Day 1 | 02:30pm - 03:00pm

Learn how Toyota utilize social listening to optimize activations at live events, including how they manage opportunities to interact and engage with consumers as the conversations happen, unearth true, real-time insights, and tap into the zeitgeist of events in a relevant way.

 

 

 

Categories
Case Study
Featuring

Victoria Ellis

Senior Social Media Strategist

Toyota

02:30pm - 03:00pm

Workshop

Identify a marketing audience with Brandwatch Analytics

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Identify a marketing audience with Brandwatch Analytics

Day 1 | 02:30pm - 03:00pm

How can Brandwatch Analytics identify a target group of prospective consumers? How can you understand their preferences to build relevant online content? Learn how to identify and analyze a target audience with a Brandwatch Data Analyst.

Categories
Workshop
Featuring

Kara Finnerty

Senior Data Analyst

Brandwatch

03:00pm

Break

Track B

03:15pm - 03:45pm

Workshop

Prove the value of your work, effortlessly, with Vizia

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Prove the value of your work, effortlessly, with Vizia

Day 1 | 03:15pm - 03:45pm

Have you ever struggled to gain recognition for your team’s work? Or struggled when trying to champion the importance of social and marketing in the business? Let’s change that. Learn how you can use data visualizations to drive intelligent business decisions and prove your effect on the bottom line.

Categories
Workshop
Featuring

Emma Shanahan

Product Marketing Manager

Brandwatch

Track A

03:15pm - 03:45pm

Case Study

Beyond Marketing: How Strategic Social Listening Impacts The Entire Organization

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Beyond Marketing: How Strategic Social Listening Impacts The Entire Organization

Day 1 | 03:15pm - 03:45pm

Strategic social listening has clear value for marketing, but what about the rest of the organization? Liz and Nick will share how social listening has been used in brand building, crisis management, market research, thought leadership, and risk management. Use their examples and strategic framework to make a strong case for social listening across the C-Suite.

Categories
Case Study
Featuring

Liz Gross

Founding Director

Campus Sonar

Nicholas Love

Director of Social Media Strategy Hub

North Carolina State University

03:45pm - 04:15pm

Case Study

Demystifying social media ROI

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Demystifying social media ROI

Day 1 | 03:45pm - 04:15pm

Trying to prove social media ROI can be daunting for even the most experienced marketers. From driving sales with social advertising to using social data to better understand customer preferences, it’s easy to see the potential for social media. But many marketers need guidance connecting social media objectives to tangible business outcomes.

In this session, Hootsuite’s Senior Director of Analytics, Nik Pai, will discuss how customers can leverage data and analytics to measure the impact of their social media, all by using Hootsuite and Brandwatch.

 

 

Categories
Case Study
Featuring

Nik Pai

Hootsuite

03:45pm - 04:15pm

Workshop

Achieve true marketing intelligence with IQ Media

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Achieve true marketing intelligence with IQ Media

Day 1 | 03:45pm - 04:15pm

How can you leverage the Vizia platform to be a comprehensive, cross-channel marketing intelligence tool for your brand? How can you better understand the convergence of your TV, digital and social tactics? Learn how iQ Media’s real-time linear TV data insights bridges the gap to grant Brandwatch users a more unified and holistic approach to their marketing analysis and strategy.

Categories
Workshop
Featuring

John Derham

Head of Innovation and Co-founder

iQ Media

Join the party @5pm on May 7th

Day 2

May 8th, 2018

Start
End

 

 

07:00am

Check in and breakfast

09:00am

Smarter Collectives

In a digitally transforming world, how do we harness the broader intelligence of the people and technologies around us?

09:15am

Keynote

Here Comes Everybody

Featuring

Clay Shirky

As our social networks fuse with technological ones, how will these changes impact the organizations of the world, and ultimately, ourselves?

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Keynote: Here Comes Everybody

Day 2 | 09:15am - 10:45am

Ten years ago, the big realization was a perceptual migration from atoms to bits, from the world of the physical to the world of information. This idea, best expounded by Nicholas Negroponte in “Being Digital,” alerted the world to the shift to the information economy. Now, another kind of digital revolution is taking hold. Networked tools are allowing groups to form and collaborate without any of the traditional friction that comes from managing the efforts of multitudes. The source of this revolution is not the computer but the connections between them, as our social networks fuse with our technological ones. Compared to the shift to digital information, this change is more painful for some people to embrace, even to contemplate, because it challenges deeply held assumptions about how society does or should work. We’re witnessing nothing less than the migration from an information economy based on the work of the individual mind to new forms of collective intelligence and collective effort, and it represents, for good or for bad, a fundamental change in the way our society—all modern societies, in fact—is structured. Clay Shirky illustrates these fundamental forces at work, and how they will change the world’s organizations and, ultimately, ourselves.

Categories
Keynote
Featuring

Clay Shirky

10:00am

Panel: Merging Datasets

How some of the biggest brands in the world are merging qualitative, quantitative and traditional data to get a truly intelligent and collective view of the customer.

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Panel: Merging Datasets

Day 2 | 10:00am - 10:15am

Data can be both a blessing and a curse to companies — with more tools and sources than ever before, it’s easy to get lost in the data. The modern customer insights professional has progressed way beyond market research, sales, customer lists, and transactional data in their quest to understand customers. In this session, we’ll explore how some of the biggest brands in the world are merging qualitative, quantitative and traditional data to get a truly intelligent and collective view of the customer.

Featuring

Thomas Wilson

Senior Research Manager

Uber

Kris Russell

Director, Insights & Analytics, Public Affairs

Walmart

Stephen Bender

Social Media Business Strategist, Marketing

USAA

10:15am

Democratizing Social Intelligence

Normalizing and distributing social data in the organization

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Democratizing Social Intelligence

Day 2 | 10:15am - 10:45am

Harnessing the broader intelligence of data and deep insights, UnitedHealth Group has led the way as a pioneering brand in social analytics for business. From understanding the program most relevant to your organization, to distributing insights to the right people in the right way, listen in as UnitedHealth shines a light on how they apply multiple layers of collective intelligence to drive their business forward, at scale.

Featuring

Erling Amundson

10:45am

Break

11:15am

Future Intelligence

AI. Where it's headed and how to make it work for you.

11:30am

Keynote

Weapons of Math Destruction

Featuring

Cathy O’Neil

In the age of the algorithm, be empowered to ask the tough questions, uncover the truth, and demand change.

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Keynote: Weapons of Math Destruction

Day 2 | 11:30am

We live in the age of the algorithm. Increasingly, the decisions that affect our lives – where we go to school, whether we get a loan, how much we pay for insurance – are being made not by humans, but by mathematical models. In theory, this should lead to greater fairness: everyone is judged according to the same rules, and bias is eliminated.

And yet, as Cathy O’Neil reveals in this urgent and necessary talk, the opposite is true. The models being used today are opaque, unregulated, and incontestable, even when they’re wrong. Most troubling, they reinforce discrimination. Tracing the arc of a person’s life, O’Neil exposes the black box models that shape our future, both as individuals and as a society. These “weapons of math destruction” score teachers and students, sort CVs, grant or deny loans, evaluate workers, target voters, and monitor our health.

O’Neil calls on modellers to take more responsibility for their algorithms and on policy makers to regulate their use. But in the end, it’s up to us to become more savvy about the models that govern our lives. This important talk empowers us to ask the tough questions, uncover the truth, and demand change.

Categories
Keynote
Featuring

Cathy O’Neil

12:00pm

Fake news, bots and misinformation

Swimming against a tide of misinformation, how do we as social users ensure we’re finding the truth?

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Fake news, bots and misinformation

Day 2 | 12:00pm - 12:30pm

“A lie can travel halfway around the world while the truth is putting on its shoes.” – Mark Twain

In this session, Ryan Butner, Data Scientist at Monsanto, will discuss with Brandwatch the implications of fake news and bots on companies, the internet and society today. We’ll then take a look at how we as practitioners can increase our own IQ when identifying what’s based in truth, and what’s fakery.

Featuring

Ryan Butner

Data Scientist

Monsanto

12:30pm

Intelligence: The Fundamentals

As professionals in social intelligence we desperately need to clarify the fundamentals of our discipline

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Intelligence: The Fundamentals

Day 2 | 12:30pm - 01:00pm

Social media has created a new kind of history. Moments that used to take years to conceive – the birth of a movement, the disruption of a market, the collapse of a brand – can come and go overnight. But the tools we have for meeting this challenge are rooted in 1960’s marketing science, and rigorous measures of success are few and far between. As professionals in social intelligence we desperately need to clarify the fundamentals of our discipline so that we can invent techniques which are well adapted to the speed and scale of the modern world and prove their value empirically. Using the history of science as a guide, Paul will propose a path toward the fundamentals and show by example how they can help us make better decisions.

Featuring

Paul Siegel

Data Scientist

Brandwatch

12:45pm

Closing

01:00pm

Lunch

Track B

02:00pm - 02:30pm

Workshop

Brand protection and crisis aversion

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Brand protection and crisis aversion

Day 2 | 02:00pm - 02:30pm

How do we leverage social intelligence to keep your brand safe during a time of fake news and viral brand attacks? In this session, explore key use cases and best practices for avoiding brand threats and catching emerging crises before they escalate.

Categories
Workshop
Featuring

Carlos Quirola

Data Analyst

Brandwatch

Track A

02:00pm - 02:30pm

Case Study

Spredfast: Trust in the time of doubt

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Spredfast: Trust in the time of doubt

Day 2 | 02:00pm - 02:30pm

The world is experiencing a crisis of trust driven by a staggering lack of faith in government, fake news, and a shifting definition of media. The 2018 Edelman Trust Barometer found trust declining across the board in Government, NGOs, Media, and Business. But within crisis is a glimmer of opportunity. In this session Sarah DeRocher Moore will discuss how brands can build consumer trust by engaging their communities at a human level, shining a positive light on important social issues, and taking action beyond words.

Categories
Case Study
Featuring

Sarah DeRocher Moore

VP, Revenue Marketing

Spredfast

02:30pm - 03:00pm

Workshop

Leveraging insights with creative segmentation

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Leveraging insights with creative segmentation

Day 2 | 02:30pm - 03:00pm

Learn best practices for segmenting data from one of Brandwatch’s Senior Education Specialists, and see creative ways Brandwatch Data Analysts have leveraged Rules and Categories to find compelling insights.

Categories
Workshop
Featuring

Kara Finnerty

Senior Data Analyst

Brandwatch

02:30pm - 03:00pm

Case Study

Topics & Entities in practice with Penguin Random House

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Topics & Entities in practice with Penguin Random House

Day 2 | 02:30pm - 03:00pm

Learn how Penguin Random House revs up their speed to insights with the out-of-the-box analysis of Topics and Entities: quickly mining consumer insights, identifying influencers, and understanding what resonates to inform the publishing lifecycle.

Categories
Case Study
Featuring

April Flores

Associate Director, Media Tools & Analytics, Consumer Marketing Development

Penguin Random House

03:00pm

Break

Track A

03:15pm - 03:45pm

Case Study

Being data agnostic: When social and opinion research meet

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Being data agnostic: When social and opinion research meet

Day 2 | 03:15pm - 03:45pm

In a world of unlimited and exponentially increasing data, insights strategists need to learn from each other – and the data they use. In this case study, Jason will walk through some examples of how social and digital data have informed and improved the traditional, opinion research process for his clients.

Categories
Case Study
Featuring

Jason Boxt

Executive Vice President

PSB Research

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