Agenda

June 6th 2019

#NYKBerlin

June 6th, 2019

Start
End

 

 

09:00am

Check-In & Breakfast

Check-In & Breakfast

#NYKBerlin | 09:00am - 10:15am

Grab your badge and a bite to eat.

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Break

10:15am

Keynote

Welcome to NYK Berlin

Featuring

Nasir-Ud Din

Customer Success Manager

Brandwatch

Giles Palmer

CEO

Brandwatch

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Keynote: Welcome to NYK Berlin

#NYKBerlin | 10:15am - 10:30am

A Happy Welcome from Brandwatch!

Let’s set the stage for an exciting day! Nasir will be guiding us through the day. 

Categories
Keynote
Featuring

Nasir-Ud Din

Customer Success Manager

Brandwatch

Giles Palmer

CEO

Brandwatch

10:30am

Keynote

Brandwatch Product Roadmap

Featuring

Amy Barker

Senior Product Director, Integrated Product

Brandwatch

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Keynote: Brandwatch Product Roadmap

#NYKBerlin | 10:30am - 11:00am

Focused on our continued promise to innovate and integrate, you’ll hear from Senior Product Director – Amy Barker about what to expect in the next few months, our views on the industry today and where it’s headed, and the innovations we’re applying to the products.

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Keynote
Featuring

Amy Barker

Senior Product Director, Integrated Product

Brandwatch

11:00am

Coffee break

11:30am

Keynote

Making Social Listening Research Important

Featuring

Tara Clark

Head of Social Media Analytics

BBC

Josh Feldman

Data Scientist

BBC

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Keynote: Making Social Listening Research Important

#NYKBerlin | 11:30am - 12:00pm

At the BBC we put the Audience at the heart of everything we do. As part of this, we try to integrate perceptions of our brand, programmes, and services into all aspects of the business using social listening analysis and research. In our presentation, we’ll be taking you through a day-in-the-life of a social analyst and how we structure our output to integrate into the vast variety of creative and strategic decisions in the organisation.

Categories
Keynote
Featuring

Tara Clark

Head of Social Media Analytics

BBC

Josh Feldman

Data Scientist

BBC

12:00pm

Keynote

Social Media: From Analytics to Data Culture

Featuring

Robert Fahle

Director Digitalmarketing

Mediengruppe RTL Deutschland

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Keynote: Social Media: From Analytics to Data Culture

#NYKBerlin | 12:00pm - 12:30pm

Analyzing data does not take many units in companies on an exciting journey into the world of analysis and insights. The use of data requires a data culture in companies, which we started with dashboards, attractive tools and data coffees.

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Keynote
Featuring

Robert Fahle

Director Digitalmarketing

Mediengruppe RTL Deutschland

12:30pm

Lunch Break

02:00pm

Keynote

Discovering focussed insights in a multilingual world

Featuring

Dr. Michael Volpato

Senior Director of Product for Vizia and Iris

Brandwatch

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Keynote: Discovering focussed insights in a multilingual world

#NYKBerlin | 02:00pm - 02:30pm

A quick survey of how Brandwatch is using recent advances in deep learning and statistical inference to navigate the complexities of language and the inundation of data.

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Keynote
Featuring

Dr. Michael Volpato

Senior Director of Product for Vizia and Iris

Brandwatch

02:30pm

Keynote

Data mix and match: How to drive BMW groups marketing decisions using consumer perceptions

Featuring

Dr. Philipp Dauderstädt

Associate Partner

TD Reply

Alexander Schmidt

Director Data Intelligence

TD Reply

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Keynote: Data mix and match: How to drive BMW groups marketing decisions using consumer perceptions

#NYKBerlin | 02:30pm - 03:00pm

TD Reply drives change through data by combing business know how, data intelligence and creativity. For the BMW Group TD Reply built the Data Analytics Center (DAC) to reduce gut feeling in marketing decisions. This platform facilitates the change to more data driven business by stakeholder specific dashboards, ad-hoc analyses as well as trainings to foster a data mind and skill set. The DAC is enabled by a unique database consisting of refined social listening data as well as internal and other external data.

Categories
Keynote
Featuring

Dr. Philipp Dauderstädt

Associate Partner

TD Reply

Alexander Schmidt

Director Data Intelligence

TD Reply

03:00pm

Keynote

Nestlé Case Study: Germany Launch Campaign for KitKat Ruby

Featuring

Marcel Heitmeier

Social Media Intelligence Specialist

Nestlé

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Keynote: Nestlé Case Study: Germany Launch Campaign for KitKat Ruby

#NYKBerlin | 03:00pm - 03:30pm

Leveraging its speed and agility in innovation, Nestlé was first to produce and launch this fourth type of chocolate—after dark, milk and white—to consumers worldwide through its global brand Nestlé KitKat. Find out, how users reacted and consumed KitKat Ruby chocolate.

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Keynote
Featuring

Marcel Heitmeier

Social Media Intelligence Specialist

Nestlé

03:30pm

Coffee break

04:00pm

Keynote

Survey meets Social: How to leverage your traditional research data

Featuring

Edward Crook

Global VP Research

Brandwatch

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Keynote: Survey meets Social: How to leverage your traditional research data

#NYKBerlin | 04:00pm - 04:30pm

As researchers, we’ve never had access to so much public data. In this session, learn how to combine social and survey for a fuller, 360 view of your consumers.

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Keynote
Featuring

Edward Crook

Global VP Research

Brandwatch

04:30pm

Keynote

How Qriously is disrupting Market Research

Featuring

Geri Müller

Co-Founder

qriously

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Keynote: How Qriously is disrupting Market Research

#NYKBerlin | 04:30pm - 05:00pm

Qriously, Brandwatch’s latest acquisition is a market research startup based in London. They’ve developed a technology which delivers surveys to over 2b smart devices anywhere in the world in real-time. Geri Mueller, Co-Founder, will tell us about Qriously and give a live demonstration.

Categories
Keynote
Featuring

Geri Müller

Co-Founder

qriously

05:00pm

BBQ & Drinks

Join us for an exciting day at Spree river